Social Media Marketing Executive

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter (X), Facebook (Meta Platforms) etc)
• Design and implement Social Media strategies along with creatives and content
• Launch optimized online adverts through Google Adwords, Facebook (Meta Ads) etc
• to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Expert with planning and implementing paid campaigns with Facebook Ad Manager, Google AdWords/PPC, Google Shopping, etc
• Collaborate with designers to improve user experience
• Maintain partnerships with media agencies and vendors

Skills And Qualifications

• Proven experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g, DART, Atlas)
• Perfect knowledge of web analytics tools (e.g, Google Analytics, NetInsight, WebTrends etc)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Report Creation.
• To ensure timely ORM activity for the brand on the channels.

Person Specifications: