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4.0 - 9.0 years
9 - 12 Lacs
gurugram
Work from Office
Develop, implement, and manage digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and paid advertising. Plan and execute campaigns to drive traffic, leads, and conversions.
Posted 4 days ago
2.0 - 7.0 years
3 - 8 Lacs
gurugram
Work from Office
Solid knowledge of website & marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush,etc.)Develop, implement, and manage digital marketing strategies across channels like SEO, SEM, social media
Posted 5 days ago
3.0 - 8.0 years
0 Lacs
noida, uttar pradesh
On-site
You will be responsible for planning and executing all digital marketing activities, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Your tasks will include designing, building, and maintaining our social media presence. It will be your duty to measure and report the performance of all digital marketing campaigns and assess them against set goals such as ROI and KPIs. You should have a solid understanding of website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends. Additionally, you should possess a working knowledge of ad serving tools like DART and Atlas. Experience in setting up and optimizing Google Adwords campaigns will be beneficial for this role. Location: Noida Experience: 3-8 Years If you have the required skills and experience, please apply for this job.,
Posted 6 days ago
8.0 - 13.0 years
12 - 16 Lacs
gurugram
Work from Office
About The Role About The Role Job Title :Marketing and Customer Analytics Manager | Strategy & Consulting Global Network Song Practice Management Level :7 - Manager Location :Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune Must Have Skills :Marketing Analytics, Digital Analytics, Web Analytics, CJA, Adobe Analytics, Google Analytics, techno-functional and project management experience Good to Have Skills :Tag Management Platforms (GTM, Adobe Launch, Tealium), Visualization Tools (Tableau, PowerBI, Google Data Studio), Firebase, Appsflyer Job Summary : As a Marketing and Customer Analytics Manager, you will lead the design, implementation, and optimization of analytics solutions for clients. Your role will involve conducting user experience assessments, managing data processes, and delivering actionable insights to improve marketing initiatives and customer journeys. Roles & Responsibilities : Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks. Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints. Manage processes for capturing, storing, using, and tracking online activity data from multiple channels. Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients digital platforms and achieve business results. Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers. Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients. Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies. Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions. Work with technology teams to orchestrate and implement integrations, including API-based integrations. Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels. Mobilize and organize across multiple stakeholders and projects with strong project management skills. Drive business development efforts and thought leadership in the digital marketing platform space. Professional & Technical Skills : Must Have Skills: Proficiency in marketing fundamentals, digital marketing, web analytics, and customer analytics. Strong knowledge of website/app and marketing analytics tools like Adobe Analytics, Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase. Hands-on experience in delivering and executing technical/functional design solutions. Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads conversion pixels, DMPs, and visualization tools like Tableau, PowerBI, and Google Data Studio. Knowledge of marketing analytics concepts, including customer segmentation, attribution modelling, and campaign optimization. Additional Information : Proven working experience (8+ years) in developing and executing data-driven marketing, web, and customer analytics across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services. Strong understanding of collaboration between web/app analytics and other marketing, advertising, and personalization technologies. Preferred but not mandatory:Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API). At least 4-5 years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience Good consulting, techno-functional and project management experience is preferred. Excellent oral and written communication skills About Our Company |Accenture Qualification Experience :Minimum 8 years of experience required Educational Qualification :MBA from a Tier 1 institute with a bachelors degree in marketing, statistics, or a related field
Posted 1 week ago
3.0 - 8.0 years
11 - 16 Lacs
pune
Work from Office
About The Role Job Title - GN - SONG - MT - Marketing Automation - Manager Management Level: 7-Manager Location: Gurugram, DDC1 Must-have skills: Adobe Campaign Classic Good to have skills: Ability to leverage design thinking, business process optimization, and stakeholder management skills. Job Summary : This role involves driving strategic initiatives, managing business transformations, and leveraging industry expertise to create value-driven solutions. Roles & Responsibilities: Provide strategic advisory services, conduct market research, and develop data-driven recommendations to enhance business performance. You will work closely with our clients as consulting professionals who design, build and implement initiatives that can help enhance business performance. As part of the team, you will drive the following Plan, design, execute large scale marketing automation programs over channels such as email, SMS, Push, CRM, web etc. Design new campaign strategies and marketing plans across all channels and devices based on campaign performance and insights. Conduct marketing automation vendor assessment Conduct clients Campaign/Marketing automation capability assessment and provide recommendations on optimizing the Campaign/Marketing automation stack and develop use cases to improve utilization of existing campaign engine. Gather business requirements, designing process & solution for implementation of marketing and advertising solutions. Design functional architecture (Integration with peripheral systems like Datasources, Activation channels etc.), implementation support, for campaign engines such as Adobe, Braze etc. Derive insights for campaign, work on Campaign attribution and strategy optimization Drive business development efforts and thought leadership in the marketing automation space. Other Skills/Optional Lead discovery and design workshops with clients to map the marketing processes, configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront and Develop use cases to increase adoption of Workfront to solve problems not yet identified by the client. Develop project plans, design documents, roadmaps, templates, layouts, queues, reports, and other project artifacts that align with the defined requirements and provide demos to teams considering implementing Workfront. Bring your best skills forward to excel at the role: Partner and team with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Preferable: Configure, test, and deploy marketing processes in clients Workfront or other marketing workflow management system. Follow a proven methodology, approach, and best practices to successfully enable client to achieve their unique business objectives using Workfront. Collaborate with business and technical stakeholders to understand how a clients Workfront instance has been configured and provide post go live consulting to newly implemented customers. Professional & Technical Skills: - Relevant experience in the required domain. - Strong analytical, problem-solving, and communication skills. - Ability to work in a fast-paced, dynamic environment. Strong understanding of marketing, marketing technologies and ability to apply technology know-how to better how our clients reach out to their customers. Ability to use insights for campaign and strategy optimization. Good to have 3+ years Workfront/Jira experience Deliver and execute on technical design solutions, customizing where required, using Salesforce Marketing Cloud, Adobe Experience Cloud, Braze Strong understanding of data structures and hands on experience on Mar-tech tools such as Adobe campaign, Adobe Journey Optimizer, Marketo, Adobe Experience Platform, Braze etc.. Good to have exposure to other Campaign tools like Pega decisioning, SFMC, etc. Good to have experience in leading and managing email, social media, and/or display advertising campaigns and in optimizing landing pages and user funnels Experience with A/B and multivariate experiments. Strong knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Good to be Proficient with implementation of MarTech platforms like Adobe Experience Cloud and experience of AdTech platforms, Data visualization platforms and Cloud Platforms etc. Additional Information: - Opportunity to work on innovative projects. - Career growth and leadership exposure. About Our Company | Accenture Qualification Experience: 12-14Years Educational Qualification: Any Degree
Posted 1 week ago
1.0 - 3.0 years
3 - 6 Lacs
gurgaon, haryana, india
On-site
Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Develop and execute A/B testing procedures Brainstorm new and creative growth strategies Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Qualifications Proven working experience in digital marketing, particularly within the industry (Indian and International Geography) Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Experience in setting up and optimizing Google Adwords campaigns Strong analytical skills and data-driven thinking BS/MS degree in marketing or a related field
Posted 1 week ago
4.0 - 9.0 years
4 - 8 Lacs
pune
Work from Office
Responsibilities: * Collaborate with cross-functional teams on campaigns & strategies * Manage digital marketing budget & ROI analysis * Analyze website performance & optimize user experience Provident fund Health insurance
Posted 2 weeks ago
2.0 - 8.0 years
0 - 0 Lacs
haryana
On-site
As a Digital Marketing professional with 2 to 8 years of experience, you will be responsible for planning and executing various online marketing campaigns including web, SEO/SEM, database marketing, email, social media, and display advertising. Your role will involve utilizing solid knowledge of website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, and more. You will be expected to stay updated on emerging technologies and trends in the digital marketing landscape. The ideal candidate should possess expertise in Google Ads, social media management, digital advertising, and other relevant digital marketing skills. Previous experience in managing marketing campaigns and a strong understanding of digital marketing strategies will be beneficial for this role. This position offers a salary ranging from 3 Lac to 8 Lac per annum and falls under the Marketing/Advertising/PR/Media Planning industry. A minimum qualification of an Other Bachelor's Degree is required for this role. If you have a minimum of 2 years of experience as a Digital Marketing Executive or 5 years of experience as a Digital Marketing Manager, and you are looking to join a dynamic team where you can contribute your skills and knowledge, this opportunity may be the right fit for you. Walk-ins are welcome for further discussions regarding this role.,
Posted 2 weeks ago
1.0 - 3.0 years
2 - 5 Lacs
bengaluru
Work from Office
Responsibilities Assist in the formulation of strategies to build a lasting digital connection with consumers. Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.) Acquire insight in online marketing trends and keep strategies up-to-date Maintain partnerships with media agencies and vendors Requirements Proven experience as Digital Marketing Executive or similar role Experience with one or more other digital marketing and data management tools Work with customer profiling, data segmentation, to generate targeted customer audiences from hybris to be used for campaigns. Working Experience on Data Management Platforms Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills BSc/BA in marketing or relevant field
Posted 2 weeks ago
3.0 - 5.0 years
3 - 5 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Quality Management Designation: Creative Production Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAct of overseeing all activities and tasks needed to maintain a desired level of excellence. This may include the determination of a quality policy, creating and implementing quality planning and assurance, and quality control and quality improvement. What are we looking for Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsBS/MS degree in Marketing or a quantitative, test-driven fieldProven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 2-3 yearsWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingIn-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Roles and Responsibilities: ResponsibilitiesCreate, and manage Search campaigns across a variety of channels.Keyword research and management to optimize bids (add keywords to target and negative keywords)Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)Optimize copy and landing pages for paid search engine marketing campaignsResearch and analyze competitor advertising linksMonitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators Qualification Any Graduation
Posted 3 weeks ago
3.0 - 5.0 years
3 - 5 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Quality Management Designation: Creative Production Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAct of overseeing all activities and tasks needed to maintain a desired level of excellence. This may include the determination of a quality policy, creating and implementing quality planning and assurance, and quality control and quality improvement. What are we looking for Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsBS/MS degree in Marketing or a quantitative, test-driven fieldProven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 2-3 yearsWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingIn-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Roles and Responsibilities: ResponsibilitiesCreate, and manage Search campaigns across a variety of channels.Keyword research and management to optimize bids (add keywords to target and negative keywords)Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)Optimize copy and landing pages for paid search engine marketing campaignsResearch and analyze competitor advertising linksMonitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators Qualification Any Graduation
Posted 3 weeks ago
3.0 - 5.0 years
3 - 5 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Quality Management Designation: Creative Production Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAct of overseeing all activities and tasks needed to maintain a desired level of excellence. This may include the determination of a quality policy, creating and implementing quality planning and assurance, and quality control and quality improvement. What are we looking for Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsBS/MS degree in Marketing or a quantitative, test-driven fieldProven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 2-3 yearsWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingIn-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Roles and Responsibilities: ResponsibilitiesCreate, and manage Search campaigns across a variety of channels.Keyword research and management to optimize bids (add keywords to target and negative keywords)Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)Optimize copy and landing pages for paid search engine marketing campaignsResearch and analyze competitor advertising linksMonitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators Qualification Any Graduation
Posted 3 weeks ago
3.0 - 5.0 years
3 - 5 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Quality Management Designation: Creative Production Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAct of overseeing all activities and tasks needed to maintain a desired level of excellence. This may include the determination of a quality policy, creating and implementing quality planning and assurance, and quality control and quality improvement. What are we looking for Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsBS/MS degree in Marketing or a quantitative, test-driven fieldProven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 2-3 yearsWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingIn-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Roles and Responsibilities: ResponsibilitiesCreate, and manage Search campaigns across a variety of channels.Keyword research and management to optimize bids (add keywords to target and negative keywords)Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)Optimize copy and landing pages for paid search engine marketing campaignsResearch and analyze competitor advertising linksMonitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators Qualification Any Graduation
Posted 3 weeks ago
3.0 - 5.0 years
3 - 5 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Quality Management Designation: Creative Production Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAct of overseeing all activities and tasks needed to maintain a desired level of excellence. This may include the determination of a quality policy, creating and implementing quality planning and assurance, and quality control and quality improvement. What are we looking for Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsBS/MS degree in Marketing or a quantitative, test-driven fieldProven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 2-3 yearsWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingIn-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Roles and Responsibilities: ResponsibilitiesCreate, and manage Search campaigns across a variety of channels.Keyword research and management to optimize bids (add keywords to target and negative keywords)Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)Optimize copy and landing pages for paid search engine marketing campaignsResearch and analyze competitor advertising linksMonitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators Qualification Any Graduation
Posted 3 weeks ago
3.0 - 5.0 years
3 - 5 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Quality Management Designation: Creative Production Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAct of overseeing all activities and tasks needed to maintain a desired level of excellence. This may include the determination of a quality policy, creating and implementing quality planning and assurance, and quality control and quality improvement. What are we looking for Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsBS/MS degree in Marketing or a quantitative, test-driven fieldProven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 2-3 yearsWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingIn-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Roles and Responsibilities: ResponsibilitiesCreate, and manage Search campaigns across a variety of channels.Keyword research and management to optimize bids (add keywords to target and negative keywords)Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)Optimize copy and landing pages for paid search engine marketing campaignsResearch and analyze competitor advertising linksMonitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators Qualification Any Graduation
Posted 3 weeks ago
5.0 - 8.0 years
7 - 11 Lacs
mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Digital Mktg Advisory Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsBS/MS degree in Marketing or a quantitative, test-driven fieldProven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 5 yearsWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingIn-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Roles and Responsibilities: Plan, create, and manage Search campaigns across a variety of channels.Keyword research and management to optimize bids (add keywords to target and negative keywords)Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.Optimize copy and landing pages for paid search engine marketing campaignsResearch and analyze competitor advertising linksMonitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators Qualification Any Graduation
Posted 3 weeks ago
1.0 - 5.0 years
0 Lacs
noida, uttar pradesh
On-site
As a SEM Specialist at our company, you will be responsible for managing and optimizing PPC campaigns across major search engines such as Google, Yahoo, and Bing. Your primary focus will be on performance marketing, conversion optimization, and online customer acquisition. Your key responsibilities will include developing, executing, and optimizing PPC campaigns, managing budgets, analyzing performance data, and providing insights to enhance ROI. You will use advanced website analytics tools like Google Analytics, NetInsight, Omniture, and WebTrends to measure and improve performance marketing strategies. Additionally, you will leverage bid management tools such as Click Equations, Marin, Kenshoo, and Search Ignite to optimize bids and maximize campaign effectiveness. A/B and multivariate testing will be conducted to enhance conversion rates and campaign performance, in collaboration with web developers to align SEM strategies with site architecture and design. The ideal candidate for this role should have at least 1 year of experience in SEO/SEM, preferably within the Media & Entertainment industry. Experience with bid management tools would be advantageous. You should be a team player capable of managing multiple stakeholders, goal-driven, and adept at working in fast-paced environments. Strong analytical skills and comfort with numerical data are essential for success in this role. In return, you will have the opportunity to work alongside and learn from top talent, make a positive impact, and take on a leadership role within the company.,
Posted 1 month ago
2.0 - 4.0 years
3 - 3 Lacs
Chennai
Work from Office
Role & responsibilities Co-ordinate with India on marketing campaigns and strategic planning • Develop, implement, track and optimize digital campaigns across multiple platforms. • Co-ordinating with vendors for preparing Marketing Collaterals and giveaways. Duties include : • Measures and reports performance of all digital marketing campaigns and assesses against goals • Brainstorms new and creative growth strategies through digital marketing. • Assist with local and international tradeshow planning. • Asset file management and asset organization • Analyse industry, competition, and market trends. • Staying knowledgeable about current technologies and trends in social media, design tools, and applications. • Video Edit and Graphic designing to support promotional activities. • Offer other marketing support as needed. Preferred candidate profile Both Male and female candidates are considered
Posted 1 month ago
1.0 - 3.0 years
5 - 8 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Digital Mktg Advisory Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsBS/MS degree in Marketing or a quantitative, test-driven fieldProven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 1-2 yearsWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingIn-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Roles and Responsibilities: Create, and manage Search campaigns across a variety of channels.Keyword research and management to optimize bids (add keywords to target and negative keywords)Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)Optimize copy and landing pages for paid search engine marketing campaignsResearch and analyze competitor advertising linksMonitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators Qualification Any Graduation
Posted 1 month ago
3.0 - 5.0 years
3 - 5 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Quality Management Designation: Creative Production Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designAct of overseeing all activities and tasks needed to maintain a desired level of excellence. This may include the determination of a quality policy, creating and implementing quality planning and assurance, and quality control and quality improvement. What are we looking for Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsBS/MS degree in Marketing or a quantitative, test-driven fieldProven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 2-3 yearsWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingIn-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Roles and Responsibilities: ResponsibilitiesCreate, and manage Search campaigns across a variety of channels.Keyword research and management to optimize bids (add keywords to target and negative keywords)Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)Optimize copy and landing pages for paid search engine marketing campaignsResearch and analyze competitor advertising linksMonitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators Qualification Any Graduation
Posted 1 month ago
5.0 - 8.0 years
7 - 11 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Digital Mktg Advisory Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Strong analytical skills and experience generating SEM reportsFamiliarity with A/B and multivariate experimentsWorking knowledge of HTML, CSS, and JavaScript development and constraintsBS/MS degree in Marketing or a quantitative, test-driven fieldProven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing for 5 yearsWell-versed in performance marketing, conversion, and online customer acquisitionUp-to-date with the latest trends and best practices in search engine marketingIn-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Roles and Responsibilities: Plan, create, and manage Search campaigns across a variety of channels.Keyword research and management to optimize bids (add keywords to target and negative keywords)Optimize bidding at keyword, placement, device, geographic, demographic, and other levels.Perform daily account management of Search campaigns (review expensive under-performing keywords and ensure Search campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates.Optimize copy and landing pages for paid search engine marketing campaignsResearch and analyze competitor advertising linksMonitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators Qualification Any Graduation
Posted 1 month ago
1.0 - 2.0 years
2 - 3 Lacs
Mumbai
Work from Office
Position Digital Marketing Executive J ob Brief: - We are looking for an experienced Digital Marketing Executive to assist in the planning, execution, and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Role and Responsibilities: Assist in the formulation of strategies to build a lasting digital connection with consumers Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.) Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Collaborate with designers to improve user experience Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.) Acquire insight in online marketing trends and keep strategies up to date Maintain partnerships with media agencies and vendors Requirements and Skills: Proven experience as Digital Marketing Executive or similar role Excellent understanding of digital marketing concepts and best practices Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM Working knowledge of ad serving tools (e.g., DART, Atlas) Perfect knowledge of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends etc.) Skills and experience in creative content writing Analytical mindset and critical thinking Excellent communication and interpersonal skills BSc/BA in marketing or relevant field Perks : Provident Fund Medical Insurance Yearly Bonus based on Performance Yearly Appraisal Paid Vacation and Sick leaves Paid Holiday Gratuity Please go through the company websites for company details: Company at Mumbai : https://navkarservices.com/contact/ Company at USA : https://excelresidential.com/ Best Regards, Khushi Jaiswal Recruitment Executive. Navkar Business Services Lower Parel , Mumbai Mob No 8097818896
Posted 1 month ago
2.0 - 6.0 years
3 - 4 Lacs
Noida
Work from Office
Requirements: 2+ years of digital marketing experience Proficiency in Google Ads, LinkedIn Marketing, SEO, Email Tools Familiar with tools like Google Analytics, Tag Manager, Canva, HubSpot Strong communication and organizational skills Over time allowance Travel allowance Health insurance Employee Assistance Program (EAP) Annual bonus Performance bonus Joining bonus Mobile bill reimbursements Leave encashment Course reimbursements
Posted 1 month ago
2.0 - 5.0 years
5 - 9 Lacs
Chandigarh
Work from Office
We are looking for a skilled Digital Marketer who will be responsible for developing and designing Company ads for our company. You will be working alongside a team of other Digital marketing in creating, maintaining, and updating our websites. Digital Marketing Responsibilities: Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. Designs, builds, and maintains our social media presence. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights and optimizes spend and performance based on the insights. Brainstorms new and creative growth strategies through digital marketing. Plans, executes, and measures experiments and conversion tests. Collaborates with internal teams to create landing pages and optimize user experience. Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Identifies critical conversion points and drop off points and optimizes user funnels. Collaborates with agencies and other vendor partners. Evaluates emerging technologies. Provides thought leadership and perspective for adoption where appropriate. Digital Marketing Experts Requirements: Creating and maintaining client relationships Self-motivated yet customer-focused Proficient in marketing research and statistical analysis Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate Education Requirement: Bachelors or masters degree in marketing or a related field Proven working experience in digital marketing, particularly within the industry Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) Working knowledge of ad serving tools Experience in setting up and optimizing PPC campaigns on all major search engines Working knowledge of HTML, CSS, and JavaScript development and constraints
Posted 2 months ago
8.0 - 12.0 years
5 - 7 Lacs
Kolkata
Work from Office
Digital Marketing Manager Job Location: Taratala HO Industry preferred : FMCG/ Cement/ Steel Immediate joiner will get the 1st Preference Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Good knowledge of website backend to make changes if required periodically Good command on AI based tools Requirements and skills Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement
Posted 2 months ago
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