Social Media Marketing - Executive

Job Description

Content Strategy and Creation: o Develop and implement social media content strategies to engage our audience and enhance brand awareness. o Create innovative and high-quality content for Instagram primarily, as well as Pinterest, Twitter, YouTube, and Snapchat. o Collaborate with the design team, agencies, and production partners to produce visually appealing graphics, videos, and other content formats. Campaign Management: o Assist in planning and executing social media campaigns and contests that align with marketing objectives. o Monitor and analyze campaign performance metrics to optimize strategies and tactics. Event Coverage: o Attend and cover relevant events, both internal and external, to create real-time content for social media platforms. o Collaborate with influencers and brand ambassadors during events for effective social media coverage. Community Engagement: o Engage with followers, respond to inquiries, and foster positive relationships across social media channels. o Monitor trends in social media tools, applications, channels, design, and strategy. Analytics and Reporting: o Track and report on social media metrics such as reach, engagement, and conversion rates. o Provide insights and recommendations based on performance analysis to improve content effectiveness.