Social Media Manager

Roles and Responsibilities:

1. Strategy & Planning

• Develop and implement comprehensive social media strategies aligned with brand goals and target audience.
• Conduct competitor analysis and market research to identify trends and opportunities.
• Plan and manage content calendars across platforms (Instagram, LinkedIn, X, Facebook, YouTube, etc.).

2. Content Creation & Management

• Collaborate with design, video, and copywriting teams to produce engaging and platform-specific content.
• Ensure brand consistency in tone, style, and messaging across all channels.
• Manage real-time content during events, campaigns, and product launches.

3. Community Engagement

• Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Foster online communities and build relationships with followers, influencers, and brand advocates.
• Handle crisis communication and reputation management on social platforms.

4. Analytics & Reporting

• Track KPIs such as engagement, reach, conversions, and follower growth.
• Use tools like Meta Business Suite, Google Analytics, and third-party platforms to generate performance reports.
• Provide insights and recommendations to optimize future campaigns.

5. Paid Campaigns & Collaborations

• Coordinate and manage paid social media campaigns, including budgeting and targeting.
• Collaborate with influencers, content creators, and brand partners for co-branded content.
• Ensure compliance with advertising guidelines and disclosure norms.

6. Innovation & Trends

• Stay updated with platform algorithm changes, emerging tools, and digital trends.
• Experiment with new formats like Reels, Stories, Threads, and Live sessions.
• Advocate for new ideas and creative approaches to boost engagement and brand visibility.

7. Cross-functional Collaboration

• Work closely with marketing, PR, product, and customer service teams to align messaging.
• Support internal communications and employer branding initiatives via social media.