Social Media Manager

Position Overview:

Key Responsibilities

Strategy Development:

• Develop and implement a comprehensive social media strategy that aligns with company goals and objectives.
• Identify target audiences and create strategies to engage them effectively.

Content Creation:

• Create, curate, and manage high-quality content for social media channels, including Facebook, Instagram, Twitter, LinkedIn, and others.
• Develop and execute a content calendar that includes posts, stories, and interactive content.

Campaign Management:

• Plan and execute social media campaigns to promote products, services, and events.
• Collaborate with the marketing team to integrate social media efforts with broader marketing strategies.

Community Engagement:

• Monitor social media channels for brand mentions, comments, and messages.
• Engage with followers, respond to inquiries, and foster a positive community atmosphere.

Analytics and Reporting:

• Track, analyze, and report on social media performance metrics, including engagement, reach, and conversions.
• Use insights to refine strategies and optimize content for better results.

Trend Analysis:

• Stay up-to-date with the latest social media trends, tools, and best practices.
• Identify opportunities for innovation and growth in social media marketing.

Collaboration:

• Work closely with the design, content, and PR teams to ensure cohesive messaging and branding.
• Coordinate with influencers and partners to enhance social media outreach.

Qualifications:

• Education:

  Bachelors degree in Marketing, Communications, or a related field.

• Experience:

  Minimum of 3-5 years of experience in social media management, with a proven track record of successful campaigns and community engagement.

• Technical Skills:

  Proficiency in social media platforms and tools, including Facebook Business Manager, Twitter Analytics, Instagram Insights, LinkedIn Analytics, and social media scheduling tools (e.g., Hootsuite, Buffer).

• Content Creation:

  Strong writing, editing, and content creation skills, with experience in using graphic design tools (e.g., Canva, Adobe Creative Suite) being a plus.

• Analytical Skills:

  Ability to analyze data and generate actionable insights from social media metrics.

• Creativity:

  Creative mindset with the ability to generate fresh and engaging content ideas.

• Communication:

  Excellent communication and interpersonal skills, with the ability to interact effectively with diverse audiences.