Social Media Manager

About Ummeed:

Ummeed, a premier non-profit organization for children with disabilities in India, supports children with developmental disabilities to reach their maximum potential and be included in society.

India has over 50 million children with disabilities under the age of 15. With access to appropriate health, intervention, education, recreation, and livelihood services they can be supported to become participative members of society. Today most of them have limited or no access to relevant knowledge and services as the number of organizations and professionals in the space are inadequate to meet the need. To date, Ummeed has supported 14,500 children through direct clinical services and reached an estimated 0.43 million children through network partners that are enabled and trained by Ummeed.

Ummeed was founded in 2001 by Dr. Vibha Krishnamurthy, a developmental pediatrician. Today, with a diverse workforce of over 100 committed professionals, Ummeed's transdisciplinary approach works towards:

• Supporting children with disabilities in their developmental trajectory and overcoming barriers through direct clinical services, and helping families in their journey towards acceptance and empowerment
• Building a network of trained professionals and community workers to monitor and promote Early Childhood Development, identify children with developmental disabilities and provide timely and appropriate interventions to them and their families
• Changing societal attitudes so that children with disabilities can overcome barriers to participation and inclusion

About the Position:

We are seeking a Social Media Manager who is passionate about using digital platforms to create awareness, build community, and spark meaningful conversations. This role will be based in person at our Mumbai office, where you will collaborate closely with teams across the organization. You will help shape Ummeed's online presencecrafting content, leading paid media efforts, and ensuring our messaging reflects the compassion and inclusivity at the core of our work.

Key Areas of Responsibility:

Content & Storytelling

• Build and implement thoughtful social media strategies that highlight Ummeed's programs, people, and impact.
• Create and curate engaging content (posts, reels, videos, stories) that communicate complex ideas with simplicity and sensitivity.
• Ensure a consistent and empathetic brand voice across all platforms.

Paid Media & Campaigns

• Plan and run paid campaigns across Meta platforms and Google Ads to support awareness, registrations, fundraising, and outreach goals.
• Monitor campaign performance, optimize campaigns, manage budgets, and conduct A/B testing.
• Share insights that strengthen our digital outreach and help us reach more families and professionals.

Analytics & Learning

• Track and report key metrics such as engagement, reach, conversions, and campaign performance.
• Translate data into meaningful recommendations for future strategies.
• Stay updated on digital trends relevant to the development and disability sector.

Community Engagement

• Respond to messages, comments, and inquiries with empathy, clarity, and respect.
• Encourage conversations that foster inclusion and awareness.
• Build relationships with partner organizations, influencers, and community groups aligned with Ummeed's values.

Collaboration

• Work closely with the communications, programs, and fundraising teams to plan content around key events, initiatives, and stories.
• Coordinate with design teams and external vendors as needed.
• Support communication needs for workshops, campaigns, and events.

Required Qualifications & Experience:

• Bachelor's degree in communications, Marketing, Media Studies, or related fields.
• 4 to 5 years of experience in social media management with hands-on experience in paid media.

Essential Skills & Personal Attributes:

• Proficiency with Meta Ads Manager and Google Ads.
• Strong project management skillsability to plan, prioritize, and manage multiple timelines effectively.
• Strong written, verbal, and visual communication skills.
• Ability to work collaboratively and adapt to dynamic needs.
• Familiarity with analytics tools (Meta Business Suite, Google Analytics, etc.).
• Basic design skills (Canva/Adobe Suite) are an advantage.
• A genuine interest in social impact, child development, and inclusion is strongly preferred

Reporting to:

Why Ummeed:

Ummeed is a leading non-profit that is well-reputed in the disability sector. Its senior leaders are part of several government and international taskforces. Ummeed provides:

• A challenging but flexible work environment that offers opportunities for growth and creating impact at scale
• A leadership that invests in its people, giving them the freedom to explore, innovate, learn, while responsibly delivering on committed outcomes
• A strong culture of respecting diversity, being inclusive and committed to serving children with disabilities and their families
• An opportunity to work in collaboration with a diverse group of highly passionate, motivated and talented individuals

Ummeed is an equal opportunity employer and is committed to diverse representation in its workforce. We welcome people of all genders, orientations, ethnicities, religions, and social backgrounds. We especially encourage persons with disabilities and parents of children with disabilities to apply and will consider ways to support flexibility or other needs.