Social Media Manager

You are a creative and results-driven Social Media Manager with proven experience in the fashion or lifestyle industry. Your main responsibility will be to develop and execute social media strategies that enhance brand awareness, increase engagement, and drive traffic to our platforms and ecommerce channels. You will be expected to develop and execute social media strategies across platforms such as Instagram, Facebook, Pinterest, YouTube, Threads, Twitter, etc. You will also plan, create, and schedule engaging and visually appealing content tailored to the fashion audience. Collaboration with design, photography, and content teams to ensure consistency in brand voice and aesthetics is key. Managing social media calendars and campaigns, including influencer collaborations and brand partnerships, will also be part of your role. Monitoring trends in fashion, culture, and digital media to keep the brand fresh and relevant is important. You are also required to analyze performance using tools like Meta Insights, Google Analytics, and other third-party apps. Growing followers, boosting engagement, and increasing reach organically and via paid promotions are crucial tasks. Responding to DMs, comments, and community queries in a timely and brand-appropriate manner is essential. Managing social media ad budgets and reporting ROI, as well as coordinating social media coverage for launches, campaigns, shoots, events, and more are also part of your responsibilities. Requirements for this role include having 4-5 years of experience in managing social media for fashion, lifestyle, or luxury brands. Strong knowledge of Instagram, Pinterest, Facebook, YouTube, and emerging platforms is necessary. You should be skilled in content planning, caption writing, and visual curation, and have the ability to work with influencers and content creators. Experience in paid social media campaigns and reporting tools is a must. Familiarity with tools like Canva, Later, Buffer, Hootsuite, Meta Business Suite, etc., is also required. Being up-to-date with fashion trends, pop culture, and digital storytelling is expected. Excellent written and verbal communication skills, as well as strong analytical and multitasking abilities, are essential for this role. This is a full-time position with an in-person work location.,