Social Media Manager

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with business goals.
• Manage and grow company profiles on platforms such as Instagram, Facebook, LinkedIn, YouTube, and Twitter (X).
• Plan and maintain a monthly content calendar (posts, reels, stories, campaigns).
• Create engaging content including graphics, captions, short videos, and campaign ideas.
• Monitor trends, competitor activities, and industry updates to keep content relevant.
• Manage paid advertising campaigns (Meta Ads, LinkedIn Ads, etc.) to drive leads and conversions.
• Track, analyze, and report social media performance metrics (reach, engagement, leads, ROI).
• Coordinate with internal teams (sales, marketing, operations) for campaign alignment.
• Handle online reputation management and respond to comments/messages professionally.
• Optimize campaigns to increase call flow, inquiries, and overall brand visibility.

Required Skills & Qualifications

• Bachelors degree in Marketing, Communications, or related field.
• 35 years of experience in social media management or digital marketing.
• Strong understanding of social media platforms, algorithms, and best practices.
• Experience in running paid ads and lead generation campaigns.
• Basic knowledge of SEO and content marketing.
• Proficiency in tools such as Canva, Meta Business Suite, Google Analytics, etc.
• Excellent written and verbal communication skills.
• Creative mindset with strong analytical ability.

Preferred Skills

• Experience in lead-based businesses (education, healthcare, real estate, services, etc.).
• Knowledge of video editing tools (CapCut, Premiere Pro, etc.).
• Ability to manage multiple brands/projects simultaneously.

Key Performance Indicators (KPIs)

• Increase in followers and engagement rate.
• Growth in lead generation and call volume.
• Cost per lead optimization.
• Improvement in brand visibility and online presence.