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Social Media Manager

Social Media Manager

Lytegen

5 years

8 - 11 Lacs

Safipur Uttar pradesh India

Posted:7 months ago

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Job Description

Location: Mohali On-siteWorking Hours: Monday to Saturday 6:30 AM - 3:30 PM (IST)Market Focus: United States (Residential Solar)

The Role-

We are looking for a creative, data-driven Social Media Manager to own our brand's voice across LinkedIn, Facebook, Instagram, and X (Twitter). You will be responsible for the end-to-end social strategy: from content ideation and graphic design (using tools like Canva/Adobe) to community management and performance tracking.

Requirements

Key Responsibilities-

Content Strategy: Create a monthly content calendar that speaks to the specific needs of US homeowners (e.g., rising energy bills, tax credits, and sustainability)
Platform Management: Daily posting and engagement on Facebook, Instagram, and LinkedIn to build a community around the Lytegen brand
Creative Execution: Design high-quality visuals and short-form video (Reels/TikToks) that explain complex solar concepts simply and beautifully
Community Engagement: Monitor and respond to comments/DMs proactively, ensuring a premium "customer-first" brand voice
Performance Tracking: Analyze engagement metrics and lead attribution. You must be able to tell us what's working and what isn't
Trend Monitoring: Stay ahead of US social trends and AI tools to keep our content fresh and viral-ready

Requirements-

Experience: 5+ years in Social Media Management, ideally for a high ticket size B2C brand
Industry Knowledge: Experience in Solar, or Home Improvement is a massive plus but not mandatory
Visual Skills: Proficiency in Canva. Basic editing skills are essential
Copywriting: Native-level English proficiency with a deep understanding of US cultural nuances and "American-style" marketing hooks
Data-Driven: Ability to move beyond "vanity metrics" and focus on how social media impacts the sales funnel

Skills Required

data twitter strategy content design management engagement video tracking analyze metrics monitoring ai visual editing copywriting marketing

Work Mode

On-site

Job Type

Full Time

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Social Media Manager