Social Media Manager

Role Overview:
The Social Media Manager will be responsible for leading and managing the organization’s digital presence across all major platforms. This role focuses on strategy development, content execution, performance optimization, and team leadership to ensure social media efforts contribute directly to brand positioning, student acquisition, and revenue growth.

Key Responsibilities:

Strategic Planning & Brand Alignment:

Develop monthly content calendars aligned with admissions and marketing targets
Create platform-specific strategies for Instagram, YouTube, LinkedIn, and other relevant channelsEnsure all content reflects the institution’s academic positioning and brand identity

Platform Growth & Engagement:

Drive consistent month-on-month growth across social media platforms
Enhance engagement through strong content hooks, storytelling, and audience interaction strategiesMaintain consistency in posting schedulesMonitor trends and adjust content strategies accordingly

Campaign Management & Revenue Contribution:

Plan and execute admission-focused social media campaigns
Collaborate with the Performance Marketing team for paid promotions and campaign amplificationTrack return on ad spend (ROAS) and optimize campaigns based on data insightsDevelop funnel-based content strategies covering awareness, consideration, and conversion stages

Analytics & Performance Monitoring:

Conduct weekly performance review meetings
Track key metrics including engagement rate, reach, impressions, lead generation, and conversion qualityPrepare and submit a comprehensive monthly social performance report to senior management

Team Leadership & Coordination:

Lead and manage Content Creators, Video Editors, Designers, and the Community Manager
Review and approve final creatives before publishingCoordinate with the Sales team for testimonials and success storiesCollaborate with Academic teams for faculty positioning contentWork with center teams for ground-level content creationConduct regular review meetings to ensure team performance and alignment

Ideal Candidate Profile:

3–5 years of experience in Social Media Strategy and Planning (Education industry preferred)
Strong understanding of performance marketing funnels and revenue-focused campaignsData-driven approach with strong analytical skillsExcellent leadership, coordination, and communication abilities

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Ability to commute/relocate:

• Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Current Salary?

Education:

• Bachelor's (Required)

Experience:

• Social media management: 4 years (Required)

Language:

• Malayalam (Required)

Work Location: In person