Social Media Manager

Job Summary:
We are looking for an experienced Social Media Manager to oversee and manage our digital presence across key social media platforms. The ideal candidate will be responsible for developing social media strategies, executing content plans, tracking performance, and leading a creative team to drive brand growth, student admissions, and revenue through digital channels.

Key Responsibilities:

Strategy & Brand Alignment:

• Develop monthly social media content calendars aligned with marketing and admissions goals
• Create platform-specific strategies for Instagram, YouTube, LinkedIn, and other relevant channels
• Ensure all content aligns with the institution’s brand identity and academic positioning

Platform Growth & Engagement:

• Drive consistent growth across social media platforms
• Increase engagement through effective storytelling and audience interaction
• Maintain a consistent posting schedule across platforms
• Monitor social media trends and adapt strategies accordingly

Campaign & Revenue Management:

• Plan and execute admission-focused social media campaigns
• Work closely with the performance marketing team for paid promotions
• Track and optimize campaign performance including ROAS
• Develop funnel-based content strategies covering awareness, consideration, and conversion stages

Analytics & Reporting:

• Conduct weekly performance reviews of social media activities
• Monitor key metrics such as engagement rate, reach, impressions, leads, and conversions
• Prepare monthly performance reports for senior management

Team Leadership & Collaboration:

• Lead and coordinate with Content Creators, Video Editors, Designers, and Community Managers
• Review and approve creatives before publishing
• Coordinate with the sales team to collect testimonials and success stories
• Collaborate with academic and center teams for relevant content creation
• Conduct regular team meetings to review performance and ensure alignment

Requirements:

• Bachelor’s degree (Required)
• 3–5 years of experience in social media strategy and planning (education industry preferred)
• Minimum 4 years of experience in social media management
• Strong understanding of performance marketing funnels and revenue-focused campaigns
• Data-driven mindset with strong analytical skills
• Excellent leadership, coordination, and communication abilities
• Proficiency in Malayalam (Required)

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Ability to commute/relocate:

• Calicut, Kerala: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Current Salary?

Experience:

• Social media management: 4 years (Required)

Work Location: In person