Develops Strategy: Creates a comprehensive social media strategy that aligns with the company's business goals, whether it's increasing brand awareness, driving sales, or improving customer service. Performs Research: Stays up-to-date on the latest social media trends, platform algorithm changes, and audience preferences. They also conduct competitive analysis to see what others in the industry are doing. Plans Campaigns: Designs and executes social media campaigns for product launches, promotions, and key events, often working with a content calendar. Manages Budgets: Oversees the budget for paid social media advertising to ensure a strong return on investment (ROI). Content Creation and Curation A social media manager is often the creative engine behind a brand's social content. This includes: Creating Engaging Content: Generates, edits, and publishes a mix of original text, images, videos, and news articles on a daily basis. They must tailor content to suit each platform, from a witty tweet to a professional LinkedIn post. Copywriting: Crafts compelling headlines, captions, and ad copy that captures attention and fits the brand's unique voice and tone. Content Curation: Finds and shares relevant, high-quality content from other sources to keep the feed fresh and provide value to the audience.

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Social Media Manager