Social Media Manager (Dhan)

Role Summary

Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience and best in class customer service to our users. We have started with our first step by launching Investment & Trading platform Dhan (www.dhan.co)

We are looking for someone who would be our brand custodian / manager, has strong communication skills that drive creativity and content distribution. Your work will be multidisciplinary as social media, for us sits at the crux of product, marketing, customer service and growth. Customer empathy is an integral part of this role which will necessitate you to navigate through users' demands, concerns and praises. And last but not least, it will require you to establish and build a continued connection between our brand and our users.

As a Social Media Manager, you will work alongside all teams (growth, product, content, technology and also our founders) to reach our brand&aposs goals. From creating periodic editorial calendars, using marketing to deliver our brand&aposs message, you will be the link between our business and our users - current and prospective. You will determine the initiatives that work the best and amplify those to continue our growth.

We are looking for someone who ensures a great outcome, wherein the social media presence will be measured based on agility and continuous data analysis; both quantitative and qualitative.

Expected Responsibilities:

• Contribute to our marketing strategy by leveraging social media to acquire and retain customers
• Develops and executes the plans to grow market share by developing social media marketing programs across all products
• Maintain research databases by identifying and assembling marketing information
• Develop current and long-term market forecasts via research, analysis of market data
• Develop new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources
• Manage the social media budget by analyzing variances and taking corrective actions
• Measure everything on social media, with data including consumer insights, feedback, questions, comments, concerns and much more; channel them back to product teams and complete the loop that builds what the customers want
• Ensure you are driving the mechanism to capture social media communication and that can be translated into product improvements
• Working alongside marketing with product & business owners to ensure continuous customer connect via web presence

Expected Skills:

• 2-4 Years experience in a similar role with a consumer facing organisation or B2C startup.
• Bachelor&aposs Degree in Marketing, communications, marketing, english, journalism, or related field from premier institute, and being agile w.r.t the ever changing social media landscape
• Past and latest experience with a financial services company will be awesome. Banking, financial services, or payment companies are super!
• Digitally and social media savvy and aware about the global and India FinTech trends. It will be amazing if you are connected with key influencers!
• Proficient in all relevant social media tools
• Fluent in English communication, confident, articulate, and self-motivated
• Creativity to lead campaigns, define target audiences and knowledge of consumer behavior
• It would be great if you could send across examples of any collaboration/content/social media related work from past
• Excellent writing and editing skills will help us drive the end to end customer communication journey!
• We are a start-up and we are focussing on fast growth with quality products hence the ability to work in a fast-paced environment goes without saying
• We do not mind if you&aposre not from premier institute, but being great in social media management with the above mentioned personality traits is must
• Demonstrated ownership and proven track record of delivering results, with strong attention to detail and analytical skills

Location:

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If you believe in making great first impressions and enjoy being at the center of workplace energy, wed love to hear from you. ???? Send your resume to: [HIDDEN TEXT]

Why Join Raise

Great Place to Work

Our Values & Culture

We look for people who:

• Are obsessed with customer satisfaction.
• Respect their work, teammates, and users.
• Value speed, humility, and thoughtful action.
• Prefer quality over quantity.
• Are hands-on regardless of role or title.
• Embrace ownership, discipline, and an entrepreneurial spirit.
• Believe in less talk, more execution.
• Are passionate about the work they do.

Raise is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace.

About Raise Financial Services

We are building technology led financial products and infrastructure for Indias top 25Mn+ financially aware and literate users. Our product lines span investments, financing, insurance, payments, and wealth services. We will offer consumer products & services that cater to these users, and will offer the same technology & infrastructure to partners in the startup ecosystem willing to take the experience to everyone in India. Our focus is on 3 core aspects - build great products, deliver awesome experiences and provide exceptional customer services to our users.

Explore more:

• Company Website: www.raiseholding.co
• Investment Platform: www.dhan.co

Join us on our journey to build Raise!