Social Media Manager

Key Responsibilities

• Develop and implement a

  comprehensive social media strategy

  across platforms including LinkedIn, Instagram, Twitter (X), Facebook, and YouTube to drive engagement, brand visibility, and lead generation.
• Manage the content and branding for the

  company page, leadership profiles (CEO/Founders), and employee profiles

  , especially on LinkedIn.
• Plan, create, and manage a consistent and engaging

  content calendar

  including carousels, thought leadership posts, video snippets, client success stories, employee spotlights, and culture content.
• Build and execute targeted

  LinkedIn ad campaigns

  and other platform-specific paid campaigns to support B2B outreach and hiring goals.
• Lead

  personal branding efforts

  for top leadership by crafting content that highlights their vision, achievements, and insights.
• Drive

  employer branding

  by showcasing the company culture, values, work environment, and team highlights to attract top tech talent.
• Work closely with internal stakeholders including HR, Marketing, Design, and the Founders to align brand messaging across platforms.
• Monitor, analyze, and report on performance metrics across all channels to optimize strategy and increase ROI.
• Stay up to date with industry trends, algorithms, and social media best practices to keep content relevant and impactful.
• Leverage tools like Canva, Buffer, Hootsuite, and analytics dashboards to schedule content and track performance effectively.

Required Skills & Qualifications

• Bachelor s degree in Marketing, Communications, Business, or a related field.
• Minimum

  4 years of professional experience in social media marketing

  , preferably in a B2B or IT services company.
• Deep knowledge of

  LinkedIn marketing

  , along with experience managing other platforms like Instagram, Twitter (X), and YouTube.
• Proven ability to develop and manage personal branding and company branding campaigns.
• Strong content creation and copywriting skills, with an understanding of what works on different platforms.
• Experience in running and optimizing

  paid ad campaigns

  on LinkedIn and other platforms.
• Familiarity with social media tools like

  LinkedIn Campaign Manager, Buffer, Hootsuite, Meta Business Suite, Canva

  , and analytics tools.
• Creative mindset with strong visual sense and attention to detail.
• Excellent communication and organizational skills with the ability to manage multiple profiles and deadlines.