Social Media Manager

Scope of work
A. Social Media Growth StrategyDevelop and execute a social media strategy focused on organic growth, engagement,and community building.Use AI tools to identify trends, optimize content, and maximize reach without relyingon paid campaigns.Define KPIs for organic growth, including follower growth, engagement rates, andreferral traffic.B. SEO Strategy ExecutionConduct keyword research to identify opportunities for organic search growth.Optimize website content, blog posts, and landing pages for target keywords.Collaborate with the content team to create SEO-friendly content (e.g., blogs, guides,and tutorials) that aligns with user intent.Monitor and improve technical SEO elements, such as site speed, mobile-friendliness,and crawlability.Build and manage backlink strategies to improve domain authorityC. Analytics ReportingTrack and analyze social media performance using AI analytics tools (e.g., Hootsuite,Sprout Social, or proprietary AI tools).Provide weekly monthly reports on social media growth, engagement, and ROI.Adjust strategies based on data insights to continuously improve performance.D. Platform ManagementManage and grow the companys presence on key platforms, including but notlimited to:o Instagramo Twitter (X)o Facebooko LinkedIno TikToko YouTubeo Mediumo Pseudo Instagram Handleo CEOs Social MediaD. Content Creation ManagementCollaborate with the content and design teams to create engaging, platform-specificcontent (e.g., videos, graphics, reels, stories, and posts).Ensure all content is optimized for SEO and aligns with the brands voice andmessaging.Repurpose high-performing content across platforms to maximize reach.E. Community EngagementActively engage with followers, respond to comments, and foster a sense ofcommunity around the brand.Monitor and manage online conversations related to the brand, including addressingcustomer inquiries and feedback.Identify and collaborate with influencers, athletes, and gaming communities to amplifyreach organically.F. Analytics ReportingTrack and analyze social media and SEO performance using AI analytics tools (e.g.,Google Analytics, SEMrush, or proprietary AI tools).Provide monthly reports on organic growth, engagement, and user journey metrics.Adjust strategies based on data insights to continuously improve performance.G. CollaborationWork closely with the marketing, product, and AI teams to align social media effortswith product launches, events, and campaigns.Provide input on how AI-driven features can be showcased on social media to attractand engage users.