Job
Description
Position Overview: Manager Social Media Manager – Social Media, will own and drive Amity University’s presence across all major social platforms. This is an individual contributor role responsible for content strategy, execution, community engagement, and analytics across channels. The role requires a deep understanding of digital storytelling, trends, audience behaviour, and platform algorithms to position Amity as a top-of-mind brand among students and parents. You will work at the intersection of brand, culture, and performance—crafting narratives that elevate Amity’s voice, drive engagement, and influence action. Key Responsibilities Build and execute a full-funnel content and channel strategy across Instagram, Facebook, YouTube, LinkedIn, and emerging platforms. Drive the content calendar, from ideation to publishing, ensuring alignment with brand goals, admissions cycles, and academic milestones. Collaborate with internal teams (design, content, admissions, faculty) to source and craft platform-specific stories. Monitor social trends, viral formats, and competitor activity to keep Amity relevant and discoverable. Lead community management Plan and execute influencer-led campaigns and collaborations with student creators, alumni, or faculty. Track and report key KPIs like reach, engagement rate, follower growth, sentiment, and conversions. Preferred Qualifications Experience: 4–6 years of hands-on experience in social media management, preferably in education, edtech, youth-focused, or consumer-facing sectors. Platforms & Tools: Deep knowledge of all major platforms and tools. Strong eye for aesthetics, trends, and formats—Reels, memes, carousels, YouTube Shorts, LinkedIn thought pieces, etc. Soft Skills: Highly organized storyteller who is deadline-driven, and able to run solo Curious, culturally aware, and digitally native. Analytical mindset to interpret insights and refine strategy. What Success Looks Like: Consistent growth in followers, engagement, and positive sentiment. Strong share of voice in the education space on social platforms. High-performing campaigns that translate into brand awareness, leads, and walk-ins. Recognition for Amity’s social presence—be it among students, media, or within the industry.
