Social Media Manager

Job Summary:

Content Writer

Key Responsibilities:

• Write clear, engaging, and professional content tailored specifically for LinkedIn, including posts, articles, company updates, and announcements.
• Manage and optimize the LinkedIn profile to ensure it reflects the companys vision, values, and offerings, attracting the right audience.
• Create content strategies to enhance engagement, building a community of followers and maintaining an active LinkedIn presence.
• Stay up-to-date with LinkedIn trends, industry news, and best practices, incorporating relevant information into content to keep the profile dynamic.
• Ensure all written content aligns with Steptrades brand voice, tone, and messaging, maintaining consistency across all LinkedIn posts.
• Work closely with the marketing and communications teams to align LinkedIn content with broader marketing campaigns and company goals.
• Plan and schedule regular LinkedIn posts, ensuring consistent activity and timing for maximum reach and engagement.
• Monitor and analyze LinkedIn performance (likes, shares, comments, etc.) to adjust content strategies for improved engagement.

Skills and Qualifications:

• Minimum of 1 Years of professional content writing experience, with a focus on LinkedIn or social media platforms. Profile management key personal
• Exceptional writing ability with a focus on clarity, creativity, and professionalism suited for LinkedIns business audience.
• Familiarity with LinkedIns features, best practices, and tools to optimize content and engagement.
• Basic understanding of SEO practices for social media content and LinkedIn optimization.
• Ability to research industry-related topics and translate them into engaging LinkedIn posts and articles.
• Strong organizational skills with the ability to plan and manage multiple tasks and deadlines.
• Ability to use analytics tools to measure LinkedIn content performance and adjust strategies accordingly.
• Experience with social media scheduling tools (e.g., Buffer, Hootsuite, Sprout Social).
• Basic knowledge of LinkedIn advertising and paid campaigns.
• A good understanding of professional networking and B2B content writing.