Social Media, Google My Business & Google Ads Executive

Role Objective (Why this role exists)

To increase local visibility, calls, and bookings by managing:

• Social media presence
• Google My Business (GMB) ranking & reviews
• Small-budget Google Ads campaigns

This is an execution-focused role, not a strategy-only role.

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Key Responsibilities

1. Social Media Management (Instagram + Facebook)

• Create & post (photos, reels, carousels)
• Write simple, conversion-focused captions (offers, location, benefits)
• Highlight:
• Rooms
• Guest experiences
• Reviews
• Offers
• Behind-the-scenes operations
• Respond to DMs and comments within 24 hours
• Maintain a monthly content calendar (Google Sheet)

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2. Google My Business (GMB) Management – CRITICAL

• Keep business profile 100% updated:
• Photos (weekly uploads)
• Offers
• Q&A
• Services
• Post GMB updates
• Track:
• Calls
• Direction requests
• Profile views
• Actively request and manage guest reviews
• Respond to all reviews (positive & negative) professionally

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3. Google Ads (Small Budget – High Intent)

• Run and optimize local search ads (hotel near me, South Delhi hotel, etc.)
• Manage:
• Keywords
• Ad copies
• Call extensions
• Location extensions
• Ensure wastage is minimized
• Weekly optimization:
• Pause non-performing keywords
• Improve CTR
• Coordinate with management on offers & pricing

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4. Reporting & Accountability

• Maintain a weekly performance sheet covering:
• Posts published
• Reach & engagement
• GMB insights (calls, views)
• Google Ads spend vs leads
• Share a simple weekly summary (what worked / what didn’t)
• Follow SOPs and checklists (provided)

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Key Performance Indicators (KPIs)

• Increase in:
• GMB calls
• Direction requests
• WhatsApp / phone inquiries
• Consistency in posting (no gaps)
• Review growth & response rate
• Cost per lead from Google Ads
• Local search visibility improvement

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Required Skills (Realistic for Budget)

• Hands-on experience with:
• Instagram & Facebook posting
• Google My Business dashboard
• Google Ads (basic to intermediate)
• Basic design skills (Canva mandatory)
• Decent English & Hindi communication
• Comfortable with Google Sheets & Forms
• Discipline in reporting & follow-ups

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What This Role Is NOT

• ❌ No influencer marketing
• ❌ No fancy branding decks
• ❌ No agency-style presentations

This is a results-first, ground-level execution role.

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Growth Opportunity

• Performance-based increments
• Role can grow into:
• Digital Marketing Lead
• Multi-property marketing manager
• Bonus for measurable booking impact

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Ideal Candidate

• 1–3 years experience
• Has worked with local businesses / hotels / clinics / restaurants
• Understands local search intent
• Hungry to learn & improve results

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person