Social Media Expert

Job Description

Role & responsibilities Develop, implement, and manage our social media strategy across platforms (Instagram, Linkedin, Twitter, Facebook, etc.). Create engaging text, image, and video content tailored to each platform. Collaborate with design and content teams to ensure a cohesive social media identity. Schedule and publish posts consistently using tools like Buffer, Hootsuite, or Meta Business Suite. Monitor performance and prepare weekly/monthly analytics reports. Engage with followers, respond to queries in a timely manner, and monitor customer reviews. Stay up-to-date with the latest social media best practices, tools, trends, and technologies. Assist in running paid ad campaigns across platforms, when required. Track competitor activity and suggest improvements to increase reach and engagement. Responding to comments, messages, and mentions in a timely manner Analysing social media performance using tools like Google Analytics Staying updated on social media trends and best practices Skills Social media strategy Content planning Performance analytics Growth campaigns Preferred candidate profile To be successful in this role, a social media executive needs a mix of technical skills, creativity, and interpersonal abilities. Some of the key skills and qualifications include: Strong communication skills: Ability to write clear and engaging content for various platforms. Creativity: Developing unique and compelling social media campaigns. Technical proficiency: Familiarity with social media management tools, analytics platforms, and content creation software. Attention to detail: Ensuring that posts are error-free and align with the brands voice. Time management: Ability to handle multiple tasks and deadlines simultaneously.