Social Media Executive

Social Media Executive – The Living Co

Company: The Living Co
Location: [Remote / Hybrid / City Mumbai]
Job Type: Full-time
Industry: E-commerce / Beauty & Wellness / D2C

About The Living Co

The Living Co is a premium direct-to-consumer (D2C) scalp care brand focused on transforming scalp and hair wellness through science-backed, clean, and effective formulations. With a growing presence in global markets, we are on a mission to make premium scalp care a daily ritual.

We’re looking for a creative, detail-oriented, and trend-savvy Social Media Executive to join our team and help drive community engagement, brand storytelling, and visual presence across social platforms.

Role Overview

As a Social Media Executive, you will be responsible for planning, creating, and executing content across platforms like Instagram, Pinterest, YouTube, LinkedIn, and more. You’ll work closely with the creative, content, and influencer teams to elevate The Living Co’s digital presence and engage our growing community.

Key Responsibilities

• Develop and manage the content calendar across all key social platforms.
• Write compelling captions, hooks, and CTAs in line with the brand voice.
• Coordinate with design and video teams to ensure timely delivery of assets.
• Track trends in beauty, wellness, and social media to inspire new content formats.
• Schedule, post, and monitor content using tools like Later, Buffer, or Meta Business Suite.
• Engage with the community — respond to DMs, comments, and brand mentions.
• Collaborate with influencers and UGC creators for social-first content.
• Analyze performance data and suggest improvements for growth and engagement.

Requirements

• 1–2 years of experience in managing social media for a D2C, beauty, wellness, or lifestyle brand.
• Strong understanding of platform-specific trends (especially Instagram, Pinterest, YouTube Shorts).
• Excellent written and visual communication skills.
• Familiarity with tools like Canva, CapCut, Adobe Express, or AI-based content tools is a plus.
• Proactive mindset, with the ability to take ownership of timelines and content flow.
• Passion for the beauty, wellness, and lifestyle space.

Nice to Have

• Experience working with influencers or UGC creators.
• Basic understanding of performance metrics like engagement rate, reach, saves, etc.
• Ability to edit short-form videos or reels.

What We Offer

• A creative and collaborative environment in a fast-growing global D2C brand.
• Freedom to experiment and test new content formats.
• Opportunity to build your portfolio with a premium brand aesthetic.
• Competitive salary, performance-based growth, and brand perks.

Job Types: Full-time, Fresher

Benefits:

• Work from home

Schedule:

• Day shift

Work Location: Remote