Social Media Executive

Job Description

Crafting compelling content for various social media platforms to engage and inform target audiences. Developing and implementing engaging social media strategies that align with client objectives and brand guidelines. Identifying target audiences for social media campaigns through research and analysis. Scheduling strategic content postings across different social media platforms. Managing and responding to social media interactions in a timely and professional manner. Overseeing the organizations and clients social media platforms, ensuring brand consistency. Creating brand awareness and actively working to capture audience interest on social media. Designing and executing paid social media campaigns for advertising to reach wider audiences and achieve specific goals. Monitoring social media metrics and Return on Investment (ROI) of social media activities. Analyzing social media trends and identifying opportunities for growth and engagement. Preparing reports on engagement and overall social media activities, providing insights and recommendations for improvement. Optimizing social media content (text, images, videos) for maximum impact and reach. Collaborating closely with Graphic Designers and other team members to create visually appealing and on-brand social media content. Staying current with the latest social media advertising trends, algorithm changes, tools, and objectives. Conducting in-depth research to identify new market opportunities and consumer preferences to support social media campaign creations. Performing keyword research relevant to social media content and audience interests. Developing and implementing link-building strategies where applicable to social media platforms. Coordinating with the Digital Marketing team on broader campaign strategies. Providing regular project updates, timelines, and results to clients and internal teams. Offering guidance and support to clients to ensure their social media objectives are met.