Social Media Executive

Job Description – Social Media Executive (Little Italy & ACASA)

Experience: 4–6 years in social media management (preferably F&B, hospitality, or lifestyle brands)

About the Role:

We are looking for a highly creative and strategic Social Media Executive to lead the digital voice of Little Italy and ACASA. This role goes beyond posting — it requires content innovation, trend spotting, influencer collaborations, and campaign execution that drive brand visibility, engagement, and conversions. The ideal candidate should have hands-on experience in creating content strategies, managing multiple platforms, and delivering measurable results.

Key Responsibilities :

 Social Media Strategy & Content

• Build and manage monthly content calendars for both brands.
• Develop engaging and trend-driven content (posts, reels, stories, videos, carousels).
• Ensure brand tone and aesthetics remain consistent across platforms.

 Community Management

• Monitor and manage DMs, comments, and customer interactions in line with brand guidelines.
• Grow and engage online communities meaningfully.

 Campaigns, Influencers & Collaborations

• Plan and execute influencer tie-ups, collabs, contests, and giveaways.
• Drive engagement campaigns aligned with brand marketing initiatives.
• Coordinate with external agencies, creators, and photographers.

 Activations & Events (Digital Integration)

• Amplify on-ground activations, pop-ups, and events digitally.
• Create real-time, interactive content around brand experiences.

 Analytics & Reporting

• Track KPIs (reach, engagement, growth, conversions).
• Maintain MIS and share regular reports with insights and recommendations.

 Budget & Vendor Management

• Manage spends for influencer campaigns, paid promotions, and content production.
• Identify and coordinate with vendors/inhouse team for shoots, editing, and production.

 Collaboration

• Work closely with the Head of Marketing and Brand Marketing Executive to align social content with overall brand strategy.

Requirements :

 4–6 years of proven experience handling social media for F&B, lifestyle, or consumer brands.

 Expertise in Instagram, Facebook, LinkedIn (knowledge of emerging platforms a plus).

 Strong understanding of trends, analytics, and influencer ecosystems.

 Proficiency in Canva/Photoshop/Reels editing tools.

 Creative thinker with excellent writing, visual, and storytelling skills.

 Ability to manage two brands simultaneously with consistency.

Job Type: Full-time

Pay: ₹500,000.00 - ₹600,000.00 per year

Work Location: In person