Social Media Executive

As a Camera-friendly Social Media Strategist at SILVERIC, you will play a crucial role in leading our digital presence by being on camera, creating engaging videos, and directly representing the brand to our audience. Your responsibilities will include: - Content Creation & On-Camera Presence: - Plan, shoot, and host social media videos, reels, and stories. - Confidently appear on camera to present products, storytelling, or campaigns. - Collaborate with design and video teams for high-quality visuals. - Strategy & Planning: - Develop social media strategies for Instagram, FB, and other platforms. - Plan content calendars and campaign schedules aligned with product launches, festivals, and promotions. - Research trends in jewellery, gifting, and spiritual content for inspiration. - Community Engagement & Growth: - Build and engage the online community through direct interaction, live sessions, and content. - Manage collaborations with influencers, creators, and brand partners. - Analytics & Optimization: - Track engagement, growth, and conversions; optimize content strategy accordingly. - Provide monthly reports with actionable insights. Qualifications Required: - Proven experience in social media strategy and content creation (1-2 years preferred). - Comfortable and confident on camera; able to host and shoot videos. - Excellent written and verbal communication skills. - Strong understanding of Instagram, Facebook, and short-form video content. - Creative, trend-aware, and detail-oriented. - Experience in paid campaigns is a plus. At SILVERIC, you will have the opportunity to lead digital storytelling for a premium D2C brand, enjoy creative freedom to be the face of Silveric's social media, and be part of a collaborative and supportive team environment.,