Social Media Executive (HR Communications)

Job Responsibilities

1. Social Media Management

• Develop and implement social media strategies aligned with the company's brand and marketing goals.
• Create, schedule, and publish engaging content (text, images, videos, reels, stories, polls) across all social media platforms (LinkedIn, Instagram, Facebook, X/Twitter, YouTube, etc.).
• Maintain a consistent brand voice, style, and visual identity across all channels.
• Run paid social media campaigns and track ROI.
• Monitor trends, hashtags, and platform updates to keep content fresh and relevant.

2. Community Engagement

• Respond promptly to comments, messages, and inquiries in a professional and friendly manner.
• Foster strong relationships with followers, influencers, and brand advocates.
• Encourage user-generated content and run contests/polls to boost engagement.

3. Online Reputation Management (ORM)

• Monitor and track brand mentions across social media, review sites (Google Reviews, Glassdoor, etc.), and forums.
• Respond to reviewspositive and negativeprofessionally and tactfully.
• Coordinate with internal teams to address complaints, queries, or escalations.
• Prepare ORM reports highlighting sentiment analysis, recurring feedback themes, and improvement suggestions.

4. Analytics & Reporting

• Track performance metrics (reach, engagement, follower growth, sentiment, click-through rates).
• Create monthly performance reports with actionable insights for improvement.
• Analyse competitor activity and industry benchmarks.

5. Brand Advocacy & Crisis Management

• Identify potential PR risks early and manage crisis communication in coordination with leadership.
• Ensure all responses and actions align with brand values and company policies.

Preferred Skills

• Strong storytelling skills.
• Strong know-how of 

  LinkedIn

   — including content creation, company page management, LinkedIn Ads, and personal branding for leadership.
• Basic graphic design/video editing skills (Canva, Adobe Suite, CapCut, etc.).
• Creativity with a strong eye for design and brand tone.
• Knowledge of social media analytics tools (Meta Business Suite, LinkedIn Analytics, Google Analytics, etc.).
• Understanding of SEO and content marketing principles.