Social Media Executive

As a Social Media Specialist, you will be responsible for content creation and curation, developing and implementing social media strategies aligned with overall marketing goals. Your tasks will include creating engaging content (text, images, videos) tailored to different platforms and audiences, as well as curating relevant content from other sources. Additionally, you will optimize content for various platforms to ensure brand consistency. Key Responsibilities: - Manage social media accounts by handling tasks such as posting, scheduling, and monitoring content. - Utilize social media management tools to schedule posts, track performance, engage with followers, and foster a positive community. - Monitor social media trends, stay updated on best practices, and identify new opportunities to enhance social media presence and engagement. - Track key performance indicators (KPIs) like engagement, reach, and website traffic. Analyze social media data to identify trends and insights, generate reports, and provide recommendations for improvement. - Collaborate with marketing, design, and content teams to ensure brand consistency. Communicate with other departments to support social media initiatives and collaborate with videographers and multimedia designers to create engaging content. Qualifications Required: - Proven experience in social media management and content creation. - Strong understanding of social media platforms, trends, and best practices. - Excellent communication and collaboration skills to work effectively with cross-functional teams. - Analytical mindset with the ability to track and analyze social media performance data. - Up-to-date knowledge of the latest social media trends, algorithm changes, and platform features.,