Social Media Executive

About us:

Encasa is a digital-first home furnishings brand with distribution across the world (currently US, UK, Canada, France, Germany, Italy, Spain, Mexico and our home, India).We started off as an Amazon-first brand and are now expanding to an omni-channel presence. We manufacture our own high-quality products in factories based in Maharashtra and Tamil Nadu.

About you:

We are looking for a creative and proactive Social Media Executive for our ecommerce brand, who will take charge of posting content on our Instagram page and building collaborations with influencers across Instagram and TikTok. The role will also include supporting broader content and community marketing efforts.

Roles & Responsibilities:

• Post engaging content regularly on our Instagram page, including Stories, Reels, and in-feed posts
• Plan and maintain a content calendar that aligns with product launches, campaigns and seasonal themes
• Reach out to relevant influencers on Instagram and TikTok to propose and coordinate brand collaborations
• Build and maintain a structured database of influencer contacts and track the progress of each partnership
• Work with our design team to get required creatives or adapt existing content for social media use
• Coordinate product seeding, gifting or paid collaborations with influencers and follow up for content delivery
• Monitor trends and competitor activity to suggest content ideas and new approaches
• Track key metrics like reach, engagement, and follower growth and share regular performance updates

Required Skills:

• Must be energetic!
• Have 1–3 years of experience managing Instagram or TikTok for a product-based brand
• Comfortable reaching out to and negotiating with influencers - must be comfortable in verbal and written English
• Able to write engaging copy and understand the basics of visual storytelling
• Familiar with Instagram and TikTok’s content formats, trends and algorithm basics
• Organised and able to manage multiple conversations and content timelines at once

Why you should join:

• You will have creative ownership and be the primary voice of a brand on fast-growing platforms
• You will build real-world experience in influencer marketing with measurable impact
• You will work directly with the brand’s leadership, design and marketing teams, giving you a broad view of how modern brands operate

Job Type: Full-time

Pay: ₹20,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Experience:

• Social media marketing: 2 years (Preferred)

Location:

• Lower Parel, Mumbai, Maharashtra (Preferred)

Willingness to travel:

• 50% (Preferred)

Work Location: In person