Social Media Executive

Job Description

Job Summary The Social Media Manager will spearhead all activities to develop and implement a dynamic social media strategy to enhance Aashni + Co’s digital presence and engage with our target audience. ● Design and execute thematic social campaigns aligned with organizational goals, ensuring content is both engaging and informative ● Increase social media followers and engagement, and growing followers across all social media platforms (Instagram, Facebook, LinkedIn, YouTube, Pinterest, TikTok, etc) Key Responsibilities: ● Social Media Strategy Development: Develop, implement, and manage comprehensive social media strategies that align with the company's goals and objectives ● Influencer Management: Identify, engage and manage relationships with influencers and brand ambassadors to amplify our online presence and reach new audiences ● Community Management: Oversee and engage with social media communities and groups to foster a positive and interactive online environment ● Content Creation and Curation: o Work with all stakeholders create maximum content pieces per month, including posts, videos, infographics, and other formats o Lead the creation of social media posts with team, ensuring they align with the brand’s messaging and goals o Craft content for social media campaigns, including reels, stories and user generated content (UGC) contests ● Analytics & Reporting: ○ Use analytics tools to track the performance of social media campaigns and adjust strategies accordingly ○ Provide monthly reports on social media metrics, including traffic, followers, impressions and engagement ○ Drive the increase of social traffic to the brand website ● Internal Stakeholder Management: ○ Collaborate with internal teams to align social media content with broader organizational initiatives ○ Work closely with the creative director and develop creative ideas for execution ○ Manage internal stakeholder expectations and deliver regular updates on social media ○ Organize quarterly internal UGC contests to boost engagement and community interaction Qualifications and Skills ● Bachelor's degree in Marketing, Communication, or related field. ● Proven experience as a Social Media Manager or similar role ● Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.) and their features ● Expertise in analyzing social media data other relevant metrics ● Excellent written and verbal communication skills. ● Creative mindset with the ability to think outside the box and generate innovative ideas ● Exceptional multitasking and project management skills ● Proficiency in social media management tools and analytics platforms ● Strong problem-solving skills and ability to adapt to new trends and technologies in social media marketing. Experience: ● 3-4 years of experience in in social media management, content creation, and digital marketing, preferably in the luxury fashion, lifestyle, or hospitality industries ● Proven track record of creating and executing social media strategies that drive engagement and brand awareness resulting in an increase in followers and collaborations with influencers and communities ● Expertise in content creation tools (e.g., Canva, InShots, etc.) and social media management platforms ● Ability to analyze and report on social media performance and use data to inform future strategies Skills: ● Ability to create and drive content for social media ● Strong understanding of luxury branding and customer behaviour ● Expertise in digital marketing tools, analytics, and social media platforms ● Exceptional communication and presentation skills (English writing and speaking is critical) ● Creativity, a keen eye for detail and ability to think out of the box Personal Attributes: · Creative and strategic thinker with a passion for digital storytelling · Proactive, results-oriented and able to manage multiple projects simultaneously · Strong communicator with excellent writing, editing and presentation skills · A team player who thrives in a collaborative, fast-paced environment. Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹45,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Monday to Friday Rotational shift Supplemental Pay: Performance bonus Work Location: In person