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Delhi Press
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Social Media Copywriter

Social Media Copywriter

Delhi Press

2 - 5 years

4 - 8 Lacs

mumbai

Posted:6 days ago| Platform:

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Skills Required

brand campaigns basic copy writing publishing digital content social media digital communication journalism brand communication manager quality control

Work Mode

Work from Office

Job Type

Full Time

Job Description

Key Responsibilities

Write engaging, crisp, and brand-aligned copy for platforms such as Instagram, Facebook, YouTube, and WhatsApp.
Create strong hooks, captions, reel/video scripts, headlines, and CTAs.
Adapt tone and messaging for children, parents, and educators, while maintaining brand safety.

Write copy for brand campaigns, contests, launches, and special initiatives.
Support paid and organic social campaigns with persuasive copy.
Contribute to brand taglines, recurring series names, and campaign messaging.

Maintain Champak s warm, playful, trustworthy, and child-friendly voice.
Ensure consistency in messaging across platforms and formats.
Follow brand guidelines and editorial standards strictly.

Collaborate with designers and social media managers to ideate content concepts.
Translate magazine stories, characters, puzzles, and themes into digital-first copy.
Participate in content calendar planning and brainstorming sessions.

Proofread all copies for grammar, clarity, and tone.
Ensure cultural sensitivity, age appropriateness, and factual accuracy.
Incorporate feedback quickly and manage revisions efficiently.

Understand basic social media metrics such as engagement, reach, saves, and clicks.
Optimize copy based on what works and audience response.

Qualifications & Skills

Bachelor s or Master s degree in English, Journalism, Mass Communication, or related fields.
2 to 5 years of experience in social media copywriting, digital content, or brand communication.
Excellent command of English; working knowledge of Hindi is a plus.
Strong understanding of social media platforms, formats, and trends.
Ability to write short-form, impactful copy that drives action.
Creative, detail-oriented, and deadline-driven.
Experience with children s brands, education or publishing is an advantage.

Preferred Candidate Profile

A strong sense of brand voice and storytelling.
Can balance creativity with responsibility in child-centric communication.
Comfortable working in fast-paced, campaign-driven environments.
Collaborative, curious, and proactive.

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