Social Media Coordinator

Role Overview: As a Social Media Manager at Gateway Platforms Pvt Ltd, you will play a crucial role in developing and executing innovative social media strategies for two key initiatives, TEDxGateway and EDGE Community. Your responsibilities will include creating engaging content, analyzing performance metrics, engaging with the audience, leveraging trends, coordinating with other departments, monitoring brand reputation, managing social media advertising, reporting on campaign results, implementing crisis management plans, and optimizing social media content for search engines. Key Responsibilities: - Strategize and Plan Content: Develop and execute innovative social media strategies that align with business goals - Create Engaging Content: Design compelling, on-brand content tailored to target audiences - Analyze Performance Metrics: Utilize analytical tools to track and evaluate social media performance - Engage with the Audience: Actively interact with followers and customers across platforms - Leverage Trends: Stay updated on social media trends and technologies - Coordinate with Other Departments: Collaborate with marketing, sales, and customer service teams - Monitor Brand Reputation: Track and manage the brand's online reputation - Manage Social Media Advertising: Oversee and optimize paid social media campaigns - Report on Campaign Results: Prepare and present detailed reports on social media campaign performance - Implement Crisis Management Plans: Proactively manage potential PR crises on social media platforms - Monitor SEO: Optimize social media content for search engines Qualifications Required: - 1 year of experience managing social media platforms for brands or organizations - Expertise in content creation and crafting visually appealing and engaging posts - Analytical mindset and experience using social media analytics tools like Google Analytics, Hootsuite, or Sprout Social - Strong communication skills for engaging with followers and fostering a sense of community - Up-to-date knowledge of current social media trends, algorithms, and technologies - Experience collaborating with cross-functional teams and proficiency in social media management tools - Understanding of SEO and social media optimization - Ability to manage social media advertising and handle social media crises effectively.,