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Merkle B2b
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Social Media & Content Executive

Social Media & Content Executive

Merkle B2b

2 - 7 years

0 Lacs

mumbai

Posted:10 hours ago| Platform:

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Skills Required

post production social media analytics advertising agency operational support publishing digital content social media customer experience management scheduling internship

Work Mode

Work from Office

Job Type

Internship

Job Description

Key Responsibilities

Content Ideation & Support

Assist in brainstorming and developing engaging content ideas for social media video formats (Reels, Shorts, YouTube).
Research cultural trends, memes, hashtags, and viral formats to inspire creative storytelling.
Support in drafting captions, hooks, scripts, and basic copy aligned with brand voice.

Content Production Coordination

Collaborate with creative producers, editors, and designers to ensure smooth execution of video content.
Provide logistical and operational support during shoots and post-production processes.
Assist in preparing content calendars and ensuring deadlines are met.

Publishing & Channel Management

Support the scheduling and publishing of content across Instagram, YouTube, LinkedIn, and other platforms.
Maintain content trackers and ensure adherence to posting schedules.
Coordinate with internal stakeholders to manage approvals and quality checks before publishing.

Performance Tracking & Reporting

Monitor social media analytics and prepare basic reports on reach, engagement, and performance.
Identify insights and share learnings with the strategy and creative teams to improve future content.

Learning & Development

Stay updated on the latest social media features, cultural trends, and audience behaviors.
Actively participate in internal brainstorms, training sessions, and workshops.
Demonstrate a willingness to learn tools and processes used in content creation and distribution.

Key Skills & Competencies

Strong interest in social media platforms (Instagram, YouTube, TikTok, LinkedIn).
Creative thinker with a passion for storytelling and digital-first content.
Good written and verbal communication skills.
Basic understanding of content creation, editing, or social media analytics (a plus).
Ability to multitask, manage time effectively, and work in a collaborative environment.
Curiosity, adaptability, and eagerness to learn in a fast-paced agency environment.

Qualifications

Bachelor s degree in Mass Communication, Media Studies, Marketing, Journalism, or related field.
2+ years of professional experience (internship or project experience in social media is a plus).
Demonstrated interest in social media content creation (personal projects, student work, or active social presence preferred).

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