Social Media Content Creator

Good Seoul isn't just a food brand, it's a global cultural experience. Inspired by the streets of Seoul and rapidly expanding across India, we bring the bold and delicious world of Korean street food to new audiences.

As a global brand working with teams across multiple countries, we offer cross-market exposure in a fast-paced, creative environment where culture meets content. Immerse yourself in Korean flavors, trends, and storytelling, and help make Good Seoul a movement, one post at a time.

Role Overview:

Key Responsibilities

1. Content Creation & Curation:

? Conceptualize and create daily content (Reels, videos, photos, stories, and posts) for Instagram, YouTube Shorts, and emerging platforms.

? Capture behind-the-scenes kitchen moments, customer interactions, food prep, and street-style vibes.

? Plan, shoot, short-form video content aligned with Good Seoul's tone bold, playful, and culture-forward.

? Curate and mood-board visual inspiration to keep storytelling fresh, trendy, and authentic.

? Shoot on-ground events and capture BTS.

? Food styling and videography skills are a big plus, as this role gives you the opportunity to go beyond conceptualization. You'll be responsible for shooting both static and video content, making it a high-impact, hands-on role.

2. Campaign & Calendar Execution

? Collaborate with the Social Media Manager and creative teams to execute content calendars for product launches, seasonal campaigns, and local events.

? Manage timely posting, scheduling, and social storytelling.

? Create visual narratives around menu drops, pop-ups, collaborations, and cultural festivals (K-pop, etc.).

? Ensure consistent brand voice and look across all social platforms.

3. Collaboration & Influencer Support

? Support influencer & creator collaborations assist in shoot planning, content coordination, packaging videos, and repost management.

? Be present at events, shoots, and activations to capture dynamic on-ground footage.

4. Copywriting & Communication

? Write sharp, on-brand captions, hooks, and scripts for Reels and videos.

? Collaborate with design and marketing teams to maintain visual-verbal consistency.

5. Insights & Growth

? Track engagement, views, shares, and reach regularly analyze what's working and what's not.

? Stay on top of viral trends, formats, audio tracks, and storytelling styles adapt them for Good Seoul's unique identity.

? Pitch new content ideas, experiments, or series that help grow engagement and brand love.

Key Skills & Attributes

? Excellent eye for food styling, composition, and visual storytelling.

? Strong at short-form video creation and design aesthetics.

? Knowledge of editing softwares (Adobe Premiere Pro, Photoshop, Canva, After Effects) is a plus

? Prior experience with DSLR shooting and lighting

? Organized, self-driven, and creatively resourceful under tight timelines.

Preferred Experience:

? 2 to 3 years minimum of content creation experience, ideally in food, lifestyle, or youth-centric brands.

? Background in media, communication, design, or visual arts is a bonus.

? Prior experience working in brand marketing or content agencies is a plus.

? Generated content for Genz / Gen Alpha group

Culture Fit: You'll thrive at Good Seoul if you...

? Find beauty in food the sizzle of a grill, the swirl of sauce, the steam rising off hot dumplings.

? Love Korean culture from street food to K-pop to cultural festivals.

? Think in content always spotting a story worth capturing.

? Are agile, curious, and thrive in fast-paced, experimental environments.

? Have a street-smart creative energy confident, bold, and always evolving.

? Are comfortable working with flexible hours as and when required.