Social Media Associate

You will be responsible for overseeing the social media marketing strategy of the company. Your main tasks will include: - Content Planning & Creation: You will be in charge of creating and curating engaging content such as posts, videos, and blogs that resonate with the target audience. This also involves managing content calendars effectively. - Campaign Management: You will plan, launch, and monitor both paid and organic social media campaigns, optimizing them for engagement, lead generation, and brand awareness. - Analytics & Reporting: You will use various analytics tools like Google Analytics and social media insights to track campaign performance, derive actionable insights, and report on key metrics and ROI. - Brand Voice & Community Engagement: Maintaining a consistent brand voice across all channels and actively engaging with the community by responding to comments, messages, and participating in relevant conversations. - Trend Monitoring: Staying updated on emerging social media trends and platform updates to continuously innovate and adapt strategies for maintaining a competitive edge. - Collaboration with Stakeholders: Working closely with the marketing and leadership teams to ensure that social media efforts align with broader marketing and business objectives. Qualifications required for this role include: - 3-4+ years of experience in social media marketing, with a strong portfolio of successful campaigns and strategies. - Proven experience in managing and leading social media teams. - In-depth knowledge of major social media platforms and best practices. - Strong proficiency in social media analytics and performance metrics. - Excellent writing, editing, and communication skills. - Creative and strategic thinking abilities with attention to detail. - Familiarity with social media management and analytics tools like Hootsuite, Sprout Social, and Google Analytics. - Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities. - Passion for staying updated on the latest digital and social media trends. Preferred qualifications for this role include: - Experience in ideation, shooting, and storyboarding of social media content. - Strong understanding of content creation and marketing. - At least 3-4+ years of experience in social media.,