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Social Media Analytics Professional

2 - 4 years

6 - 10 Lacs

Posted:13 hours ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

BKMSOLVENTS is looking for Social Media Analytics Professional to join our dynamic team and embark on a rewarding career journey Data Collection: Gathering data from various social media platforms, including metrics like likes, shares, comments, and followers, as well as qualitative data related to user sentiment and feedback. Data Analysis: Using data analysis tools and techniques to identify trends, patterns, and insights from social media data. This may involve data visualization, sentiment analysis, and statistical analysis. Performance Metrics: Monitoring and reporting on key performance indicators (KPIs) such as engagement rates, click-through rates, conversion rates, and follower growth. Competitive Analysis: Analyzing the social media activities of competitors to identify opportunities, gaps, and best practices. Audience Insights: Understanding the demographics, preferences, and behaviors of the target audience to create more effective content and campaigns. Campaign Assessment: Evaluating the effectiveness of social media marketing campaigns and providing recommendations for improvement. Content Strategy: Collaborating with social media and content teams to develop data-driven content strategies that resonate with the audience.

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