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Social and Digital Copy Lead

Social and Digital Copy Lead

Capgemini

5 - 10 years

6 - 11 Lacs

mumbai

Posted:1 week ago| Platform:

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Skills Required

pr public relations social media management content writing facebook ads pr strategy pr management newsletters campaigns influencer marketing

Work Mode

Hybrid

Job Type

Full Time

Job Description

Role & responsibilities

Craft and manage the overall social messaging

Write and edit news alerts, press releases, and compile weekly newsletter
Prepare coverage reports and social dashboards
Prepare social content calendars
Prepare and execute social media campaigns involving targeting and retargeting of target audience
Maintain the Influencer Tracking List, as well as other key lists for media monitoring and country network distribution
Involvement in supporting key social programs: support for creative content, ideas, report launches, news announcements and fortnightly calls helping to build and execute the comms strategy
Support key spokespeople with briefing documents in order to prepare for social or press interviews
Liaise with local PR managers in countries to keep them informed of upcoming content they can leverage and facilitate Group approvals of materials
Liaise with an external agency to co-ordinate and support key social programs and drive results

Preferred candidate profile

- 5+ years of communications and PR and or social media experience

- Has experience of working with a global tech major or is from an agency who has managed PR or social media for global tech companies

- Proficiency in English, a very high standard of both spoken and written language

- Independent and can self-manage the workload

- Robust writing skills - the selected candidate will be writing and editing content on a daily basis

- University degree in journalism, media studies or related qualification

- A cross-cultural background

- Ability to manage more than one project at a time working under tight deadlines

- Strong organizational skills

- Working knowledge of Microsoft Word, Excel, and MS PowerPoint

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