We are hiring a Senior Manager - B2B Lead Generation to lead our prospecting strategy, build a high-performing team, and accelerate pipeline growth for enterprise clients. You'll design data-driven campaigns, optimize outreach processes, and collaborate with Sales/Marketing to convert leads into revenue. Key Responsibilities1. Strategic LeadershipDevelop and execute omnichannel lead-generation strategies (cold outreach, LinkedIn, email, events, etc.) for global IT/ITES markets.Identify high-potential industries/verticals and create targeted account plans.Mentor and manage a team of lead-generation executives, ensuring KPIs (MQLs, SQLs, conversion rates) are met.2. Campaign OptimizationDesign A/B-tested email sequences, cold-calling scripts, and LinkedIn outreach frameworks.Use CRM tools to track lead quality, pipeline health, and ROI of campaigns.Analyze market trends and competitor strategies to refine targeting.3. Cross-Functional CollaborationPartner with Marketing to align campaigns with content, SEO, and paid-ad initiatives.Work closely with Sales Leaders to ensure seamless lead handoffs and feedback loops.4. Data & ReportingMonitor metrics like lead-to-opportunity ratio, CAC, and funnel velocity.Present monthly/quarterly performance reports to senior leadership.