SEO/SMO- Digital Agency

Key Functional Areas of Responsibility:

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, and webmaster tools) for purposes of diagnostic reporting on client projects across Google / Bing / Yahoo
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Research and administer social media tools in support of clients social media strategy
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals
• Understand and prepare weekly / monthly performance reports of campaigns

Professional Competencies:

• Passion for SEO and Social Media Marketing
• Outstanding ability to think creatively, and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
• Ability to clearly and effectively articulate thoughts and points
• High levels of integrity, autonomy, and self-motivation
• Excellent analytical, organizational

Professional Skills & Qualifications:

• Proficiency in MS Excel, Power Point, and Word
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc)
• Experience working with Social Media Analysis tools for Facebook / Google + / Linkedin / Twitter
• Certification Adwords / Digital Marketing
• Graduate / PG
• Good spoken / written and presentation skills in English