SEO/SEM/SMM Executive

As a Marketing Specialist, you will be responsible for various key aspects of marketing activities. Your role will involve allocating funds for paid promotions, studying new trends to develop innovative strategies, and enhancing marketing efficiency by setting both long-term and short-term objectives. You will be accountable for measuring team performance through key performance indicators (KPIs) and ensuring that senior management is well-informed about the outcomes of all marketing initiatives. Your analytical skills will play a crucial role in comprehending and enhancing the consumer experience at different stages of the marketing funnel. With a strong focus on data analysis, you will devise strategies to boost performance and return on investment (ROI). Additionally, you will be required to conduct conversion testing, coordinate with internal teams, and manage marketing insights effectively. Furthermore, you will be responsible for planning and overseeing marketing campaigns, optimizing website performance, managing social media pages, and tracking various metrics to enhance website traffic. Your role will also involve providing detailed reports to the management team and clients, supervising marketing teams, and presenting innovative ideas to clients. Key Technical Skills required for this role include expertise in Social Media Marketing (SMM), Search Engine Optimization (SEO), Data Analysis, Conversion Rate Optimization, and proficiency in tools such as Google AdWords, Google Analytics, Google Trends, and Video Marketing. In addition to technical skills, you should possess other essential skills like Marketing Automation and Technology, Time Management, Organization, Research, and a strong adherence to SEO principles. A minimum of 0.5-2 years of experience in a similar role, along with an MBA or Bachelor's degree, is required for this position. This is a full-time, permanent role based in Navi Mumbai with a salary range of INR 20,000.00 to 30,000.00 per month, along with health insurance benefits. The work schedule is Monday to Friday, with the option of working on Saturdays. Performance bonuses and yearly bonuses are also part of the compensation package. A BBA/MBA certification is preferred, and proficiency in English is required for this position.,