SEO/Performance Marketing IN AN Pharmaceuticals PVT LTD

SEO Core Responsibilities

Keyword Research:

Identify relevant and high-volume keywords to target for content and website optimization.

On-Page Optimization:

Improve aspects of a website's content and structure, including titles, metadata, and headers.

Technical SEO:

Conduct audits to improve site speed, crawlability, and user experience by addressing issues like poor navigation or broken links.

Content Strategy:

Create and source high-quality, engaging content optimized for search engines, often in collaboration with content teams.

Link Building:

Develop and implement strategies to acquire high-quality backlinks from reputable websites to boost a site's authority.

Performance Analysis:

Track key performance indicators (KPIs) and analyze website metrics using tools like Google Analytics and SEMrush to measure success and identify areas for improvement.

Algorithm Updates:

Continuously monitor and adapt to changes in search engine algorithms and industry trends to maintain optimal performance.

Key Skills

Analytical Skills:

Ability to analyze data and understand trends to make informed decisions for SEO strategies.

Technical Skills:

Knowledge of how search engine algorithms work and the ability to perform technical audits.

Writing Skills:

Excellent writing abilities for content creation and optimization.

Communication Skills:

Effectively communicate insights, recommendations, and performance reports to stakeholders and other team members.

Project Management:

Organization and project management skills to handle multiple tasks and campaigns simultaneously.