SEO

You will be responsible for leading the Digital marketing initiatives for the company. Your role will involve planning, developing, and implementing SEO strategies, as well as working towards organic search optimization and ROI maximization. You must have at least 3 years of experience in Digital Marketing and possess solid knowledge of website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc. Additionally, you should have experience as a Search Engine Marketing Specialist and be proficient in setting up and optimizing PPC campaigns on all major search engines. Key Responsibilities: - Plan, develop, and implement SEO strategies - Regularly perform thorough keyword research - Prepare and present reports regularly - Pinpoint deficiencies and implement solutions promptly - Suggest improvements for process and productivity optimization - Keep abreast of the latest SEO and digital marketing trends - Work with web developers and marketing teams to implement SEO best practices - Conduct A/B testing and analyze data to provide evidence-based recommendations Qualifications Required: - At least 3 years of experience in Digital Marketing - Experience in Search Engine Marketing and PPC campaign optimization - Knowledge of website and marketing analytics tools - Proficiency in Technical SEO, HTML, and CSS - Ability to analyze data and provide evidence-based recommendations - Critical thinker and problem-solving skills Please note that the working hours for this position are from Monday to Saturday, 10:30 am to 7:30 pm. The salary offered will be based on your experience. The location of the job is in Mannivakkam. If you are interested in this position, please send your resume to hr@yakshnatechnologies.in.,