SEO Specialist

Webarclight

0 - 1 years

2 - 5 Lacs

kolkata mumbai new delhi hyderabad pune chennai bengaluru

Posted:3 hours ago| Platform:

Apply

Skills Required

social media marketing ppc google analytics analytical wordpress javascript cms html link building seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

Strategy & Planning: Develop and execute comprehensive SEO strategies, including keyword research, content optimization, link building, and technical SEO.
On-Page SEO: Conduct on-page SEO audits and implement optimizations, including meta tags, headers, content, and internal linking structures. Off-Page SEO: Develop and manage link-building campaigns to acquire high-quality backlinks from authoritative websites. Technical SEO: Identify and resolve technical SEO issues (e.g., crawl errors, site speed, sitemaps, structured data, canonicalization). Content Collaboration: Work closely with the content and marketing teams to create SEO-friendly content that meets the needs of our target audience and search engines. Performance Analysis: Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc. Prepare and present regular reports on key SEO metrics (rankings, traffic, conversions). Stay Up-to-Date: Keep abreast of the latest SEO trends, algorithm updates, and best practices. Competitive Analysis: Monitor and analyze competitor SEO strategies to identify opportunities and threats.

Qualifications:

Education: [Bachelor s degree in Marketing, Communications, or a related field, or equivalent experience.]
Experience: 0-1 year of hands-on experience in SEO, with a portfolio of successful projects. Technical Skills:

Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.
Strong understanding of HTML, CSS, and JavaScript as they relate to SEO. Experience with CMS platforms like WordPress, Shopify, or similar. Knowledge of technical SEO best practices (site architecture, site speed, core web vitals).

Soft Skills:

Excellent analytical and problem-solving skills.
Strong communication and collaboration abilities. Self-motivated with the ability to work independently and as part of a team. Detail-oriented and highly organized.

Preferred Qualifications (Nice to have):

Experience with local SEO, app store optimization (ASO), or international SEO.
Familiarity with paid search (PPC) campaigns and their integration with organic search. Certifications from Google Analytics, Google Ads, HubSpot, or similar. Experience with content marketing and social media marketing.