This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist. The SEO Specialist will conduct keyword research, perform SEO audits, build backlinks, analyse web analytics, and conduct on-page SEO. The SEO Specialist will work collaboratively with other departments to improve website traffic and website ranking.

Responsibilities

Optimizing copy and landing pages for search engine optimization
Performing ongoing keyword research and expansion of keyword opportunities
Researching and implementing content recommendations for organic SEO success
Research and implement search engine optimization recommendations.
Analyze on-page, off-page, and technical factors of the site and provide recommendations to improve its overall SEO growth and performance.
Conduct periodic keyword research, technical and content audits, and competitor analysis to discover new SEO opportunities and improve site traffic.
Develop and implement link building strategy.
Manage and optimize Google My Business (GMB) listings for clients to improve their online visibility and local search rankings.
Ensure accuracy and completeness of business information, including hours, address, and contact details.
Utilize GMB insights and analytics to track performance metrics and implement strategies for continuous improvement.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
Work with editorial and marketing teams to drive SEO in content creation and content programming.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Increase organic traffic, research buyer persona, achieve featured snippets, and track online metrics.

Qualification

Strong skills in keyword research, SEO auditing, and link-building
Proficiency in web analytics tools, including Google Analytics and Google Search Console
Expertise in on-page SEO optimization techniques
Experience with A/B testing and conversion rate optimization
Any Degree
3+ years of experience in Search engine optimization

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