SEO /SMO Executive

EO & SMO Executive

Key Responsibilities:

Search Engine Optimization (SEO):

• Develop and implement effective on-page and off-page SEO strategies to enhance website visibility and ranking on major search engines.
• Conduct detailed keyword research and competitor analysis to identify growth opportunities.
•  Manage website audits, identify technical SEO issues, and coordinate with the development team for timely resolution.
• Optimize website content, landing pages, and metadata to improve search performance.
• Monitor SEO performance through analytics tools and prepare regular reports on key metrics such as keyword rankings, traffic, and conversions.

Social Media Optimization (SMO):

•  Develop and execute

  organic social media strategies

  across multiple platforms

  (Facebook, Instagram, LinkedIn, YouTube,       X/Twitter, etc.).

•  Optimize social media profiles for improved visibility and engagement.
• Manage content calendars, coordinate with the creative team for post creation, and ensure brand consistency.
•  Track, analyze, and report on organic performance metrics, providing actionable insights for continuous improvement.
• Stay updated with social media algorithms and implement best practices to enhance organic reach.

Required Qualifications & Skills:

• B-tech, Bachelors degree in Marketing, or a related field.
• 2–3 years of hands-on experience in

  SEO and organic SMO.

•  Strong understanding of search engine algorithms, keyword research tools, and ranking factors.
•  Proficiency with SEO tools such as

  Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.

• Good understanding of

  social media analytics tools

  and organic engagement strategies.
• Excellent written and verbal communication skills.
• Analytical mindset with attention to detail and ability to interpret performance data.

Preferred Skills:

•  Familiarity with

  CMS

  platforms

  such as WordPress or Shopify.
•  Experience with

  content marketing

  and

  blog optimization

  .
•  Basic knowledge of

  HTML/CSS

  and

  technical SEO.

•  Understanding of

  YouTube SEO a

  nd video optimization techniques.