SEO + PPC Specialist

Job Description

Desired Experience & Exposure: Were hiring a full-stack SEO + PPC Specialist to own all performance channels across our in-house products. If youve run Google Ads, Meta Ads, and LinkedIn campaigns while managing organic growth across multiple domainsthis is your role. You will plan, execute, and optimize full-funnel paid campaigns while driving search engine visibility across our websites. A strategic mind and hands-on experience with campaign setup, UTM tracking, keyword targeting, and GA4 are essential. Roles & Responsibilities: Paid Marketing: Run lead-gen and awareness campaigns on Google, Meta, and LinkedIn Set up ad structures, ad groups, creatives, A/B tests, and retargeting funnels Maintain budget pacing and monitor KPIs like CPA, ROAS, and CTR Track conversions using UTM parameters, GA4, GTM, and platform pixels SEO: Conduct audits, keyword mapping, meta & content optimization Build and track backlinks (internal + external) Improve page load speed, on-page SEO health, and ranking on key terms Work closely with content and dev teams for execution Desired Skills: Experience with LinkedIn Ads Landing page funnel strategy (with design/development teams) A/B testing and ad copy optimization Hands-on with Looker Studio (Google Data Studio) for dashboards Knowledge of page speed optimization, Core Web Vitals Exposure to retargeting and remarketing flows Knowledge of B2B SaaS or service-based campaign structure Mandatory Skills: Hands-on experience with Google Ads and Meta Ads SEO execution: keyword mapping, on-page optimization Performance tracking with GA4 and Google Tag Manager (GTM) UTM parameter setup and conversion tracking Experience running campaigns across multiple products Strong reporting and analysis in Excel or Google Sheets Experience with SEMrush, Ahrefs, or similar SEO tools