SEO + PPC Specialist

Desired Experience & Exposure:
Were hiring a full-stack SEO + PPC Specialist to own all performance channels across our in-house products. If youve run Google Ads, Meta Ads, and LinkedIn campaigns while managing organic growth across multiple domainsthis is your role.You will plan, execute, and optimize full-funnel paid campaigns while driving search engine visibility across our websites. A strategic mind and hands-on experience with campaign setup, UTM tracking, keyword targeting, and GA4 are essential.Roles & Responsibilities:Paid Marketing:Run lead-gen and awareness campaigns on Google, Meta, and LinkedInSet up ad structures, ad groups, creatives, A/B tests, and retargeting funnelsMaintain budget pacing and monitor KPIs like CPA, ROAS, and CTRTrack conversions using UTM parameters, GA4, GTM, and platform pixelsSEO:Conduct audits, keyword mapping, meta & content optimizationBuild and track backlinks (internal + external)Improve page load speed, on-page SEO health, and ranking on key termsWork closely with content and dev teams for executionDesired Skills:Experience with LinkedIn AdsLanding page funnel strategy (with design/development teams)A/B testing and ad copy optimizationHands-on with Looker Studio (Google Data Studio) for dashboardsKnowledge of page speed optimization, Core Web VitalsExposure to retargeting and remarketing flowsKnowledge of B2B SaaS or service-based campaign structure

Mandatory Skills:
Hands-on experience with Google Ads and Meta Ads SEO execution: keyword mapping, on-page optimization Performance tracking with GA4 and Google Tag Manager (GTM) UTM parameter setup and conversion tracking Experience running campaigns across multiple products Strong reporting and analysis in Excel or Google Sheets Experience with SEMrush, Ahrefs, or similar SEO tools