Seo Manager

Utkarsh Classes & Edutech Pvt Ltd

3 - 6 years

3 - 7 Lacs

jodhpur

Posted:2 days ago| Platform:

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Skills Required

on page optimiztion technical seo off page seo app store optimization seo

Work Mode

Work from Office

Job Type

Full Time

Job Description

3Role & responsibilities

1. SEO & ASO

Plan, execute, and monitor
on-page, off-page, and technical SEO
strategies for sustained organic growth.
Lead
App Store Optimization (ASO)
efforts keyword optimization, metadata, screenshots, and conversion tracking.
Conduct
keyword research, competitor benchmarking, and content gap analysis
using SEMrush and related tools.
Collaborate with developers and designers on
web development improvements
to enhance SEO performance, site speed, and UX.
Optimize landing pages, metadata, and internal linking for maximum visibility and conversions.
Track and improve
domain authority, organic rankings, and traffic quality
.

2. Tracking & Analytics

Set up and maintain
UTM tracking
across all campaigns (SEO, WhatsApp, PN, etc.).
Analyze traffic and behavior data through
Google Analytics, Search Console, SEMrush, and Appsflyer
.
Build user-level performance dashboards integrating data from
MoEngage, Meritto (NoPaperForms), and Gupshup
.

3. Automation & Communication Flows

Design and optimize
user journeys
across touchpoints (website, WhatsApp, app, and push notifications).
Build and monitor
communication flows
via
Gupshup, MoEngage, and Meritto
for lead nurturing and re-engagement.
Collaborate with the content and CRM teams to ensure message consistency and contextual targeting.

Preferred candidate profile

SEO/ASO:
SEMrush, Google Search Console, Ahrefs, Play Console, App Store Connect
Analytics & Attribution:
Google Analytics, Appsflyer, MoEngage, Meritto (NoPaperForms)
Communication & Automation:
Gupshup, MoEngage, WhatsApp API, Push Notifications
Website Management:
CMS (WordPress / Custom), HTML basics, GTM, UTM tracking

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