SEO Manager

Role & responsibilities

• Planning & developing a comprehensive SEO strategy that aligns with the companys goals, target audience and brand identity.
• Completely own and implement strategic on & off page SEO and content marketing strategies that drives significant traffic to lead to sales.
• Developing, tracking & monitoring SEO targets, including KPIs in alignment with business strategy
• Leading and building a successful team that gets the job done at any cost.
• Staying ahead of industry changes and acting as our in-house expert on new approaches to SEO
• Driving brand awareness, engagement and lead generation through strategic content marketing initiatives.
• Conducting organic market research and audience analysis at regular intervals to identify content opportunities and trends.
• Creating high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns.
• Understanding the market trends by doing competitor analysis and developing strategies to bridge the gaps.
• Optimising content for search engine optimisation (SEO) and ensuring consistent brand messaging and tone of voice.
• Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership.
• Collaborating with external agencies to ensure timely delivery of content assignments and being stringent with quality checks before publishing on any online channels.
• Publishing engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
• Collaborating with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
• Monitoring and analysing content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
• Managing and maintaining content repositories, including content management systems (CMS), and ensuring content is organised and easily accessible for future use.
• Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.