3.0 - 5.0 years

11 - 15 Lacs

mumbai

Work from Office

Role & responsibilities Planning & developing a comprehensive SEO strategy that aligns with the companys goals, target audience and brand identity. Completely own and implement strategic on & off page SEO and content marketing strategies that drives significant traffic to lead to sales. Developing, tracking & monitoring SEO targets, including KPIs in alignment with business strategy Leading and building a successful team that gets the job done at any cost. Staying ahead of industry changes and acting as our in-house expert on new approaches to SEO Driving brand awareness, engagement and lead generation through strategic content marketing initiatives. Conducting organic market research and audience analysis at regular intervals to identify content opportunities and trends. Creating high-quality and compelling content across multiple platforms, including websites, blogs, social media and email marketing campaigns. Understanding the market trends by doing competitor analysis and developing strategies to bridge the gaps. Optimising content for search engine optimisation (SEO) and ensuring consistent brand messaging and tone of voice. Collaborating with cross-functional teams to gather information and develop content that supports marketing initiatives, product launches and thought leadership. Collaborating with external agencies to ensure timely delivery of content assignments and being stringent with quality checks before publishing on any online channels. Publishing engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters. Collaborating with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets. Monitoring and analysing content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations. Managing and maintaining content repositories, including content management systems (CMS), and ensuring content is organised and easily accessible for future use. Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.

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