SEO Expert

SEO Strategy Implementation:

• Develop and execute comprehensive SEO strategies, including keyword research, content optimization, technical SEO, and link building.
• Conduct in-depth keyword research to identify high-value terms relevant to rehabilitation services, mental health, and addiction recovery.
• Analyze competitor SEO strategies and identify opportunities for competitive advantage.

On-Page Off-Page Optimization:

• Optimize website content, meta descriptions, titles, and other on-page elements for search engine visibility and user engagement.
• Implement technical SEO best practices, including site architecture, crawlability, indexability, mobile responsiveness, and site speed optimization.
• Develop and execute effective off-page SEO strategies, including link building, local SEO, and online reputation management.

Content Collaboration Optimization:

• Work closely with the content creation team to ensure all new and existing content is SEO-friendly and aligned with keyword strategies.
• Provide recommendations for content topics, structure, and optimization based on SEO insights.

Performance Monitoring Reporting:

• Monitor daily, weekly, and monthly SEO performance using various analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).
• Track key SEO KPIs such as organic traffic, keyword rankings, conversion rates, and bounce rates.
• Prepare regular reports and present actionable insights and recommendations to the Head of Marketing.

Stay Updated:

• Stay abreast of the latest SEO trends, algorithm updates, and industry best practices.
• Continuously research and recommend new SEO tools and techniques to improve performance.

Collaboration:

• Collaborate with the digital marketing team, web developers, and content creators to ensure seamless implementation of SEO initiatives.

• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Proficiency with SEO tools such as Google Analytics, Google Search
• Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Strong understanding of technical SEO elements (site architecture, crawl budget, schema markup, Core Web Vitals).
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
• Strong written and verbal communication skills.
• Basic understanding of HTML, CSS, and website content management systems (CMS).

• Analytical Thinking: Ability to analyze complex data and derive meaningful insights.
• Problem-Solving: Proactive in identifying and resolving SEO challenges.
• Attention to Detail: Meticulous in implementing technical SEO changes and optimizing content.
• Adaptability: Ability to quickly adapt to changes in search engine algorithms and industry trends.
• Collaboration: Effective teamwork and communication with cross-functional teams.
• Results-Oriented: Focused on achieving measurable improvements in organic search performance.