SEO Executive

Job Description

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. Responsibilities Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Requirements and skills Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition Knowledge of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends and etc) Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM