20 Omniture Jobs

Hello Candidate , Greetings from Hungry Bird IT Consulting Services Pvt. Ltd.! We're hiring a Digital Marketing Manage for our client. They should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. They will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget. Location: Nagpur, Mysore Experience: 2 to 8 yrs of experience Work type: Work from office Working days: 6 Days working Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Requirements and skills: Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement (Interested candidates can share their CV to aradhana@hungrybird.in or call on 9959417171.) Please furnish the below-mentioned details that would help us expedite the process. PLEASE MENTION THE RELEVANT POSITION IN THE SUBJECT LINE OF THE EMAIL. Example: KRISHNA, HR MANAGER, 7 YEARS, 20 DAYS NOTICE Name: Position applying for: Total experience: Notice period: Current Salary: Expected Salary: Thanks and Regards Aradhana +91 9959417171

We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks. Responsibilities Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns Track, report, and analyze website analytics and PPC initiatives and campaigns Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion and optimization Research and implement search engine optimization recommendations Research and analyze competitor advertising links Work with the development team to ensure SEO best practices are properly implemented on newly developed code Work with editorial and marketing teams to drive SEO in content creation and content programming Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Requirements and skills Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Solid understanding of performance marketing, conversion, and online customer acquisition Knowledge of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends and etc) Knowledge of ranking factors and search engine algorithms Up-to-date with the latest trends and best practices in SEO and SEM

Owned Media Management (Website & SEO) Paid Media & Performance Marketing Content Marketing & Social Media Digital Analytics & Reporting Stakeholder & Cross-functional Coordination More about you 5-8 years of experience in digital marketing, with a focus on SEO, paid media, social media content, and performance marketing. Strong knowledge of tools like Google Ads, Google Analytics, Meta Ads Manager, SEMrush/Ahrefs, HubSpot, etc Experience with D2C and eCommerce performance marketing. Proficiency in marketing automation tools, and analytics platforms (GA4, Omniture, Sprinklr, etc) Excellent communication and stakeholder management skills. Strong analytical mindset with the ability to interpret data and generate insights. Ability to work in a fast-paced environment and manage multiple priorities. Preferred qualifications Bachelors/masters degree in Marketing, Communications, or related field. Experience in both B2C and B2B environment is a plus. Certification in Google Ads, HubSpot, Meta Blueprint, etc, is preferred.

Digital Marketing Specialist Industry Category: Marketing Location: Bangalore Employment Type: Full-time (WFO) JOB SUMMARY: We are seeking a results-driven Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, supporting teams (such as developers), and vendors to launch campaigns on time and on budget RESPONSIBILITIES: Plan and execute all digital marketing initiatives, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Design, build, and maintain our social media presence across all digital platforms. Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies through digital marketing. Collaborate with internal teams to create landing pages and optimize user experience. Collaborate with design and product teams to develop marketing assets. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. Instrument conversion points and optimize user funnels. SKILLS & TOOLS: Expertise in digital marketing tools: Meta Ads Manager, Google Ads, Klaviyo/Mailchimp, Google Analytics, SEO tools. Strong copywriting and content creation skills. Experience with social media management platforms (e.g., Buffer, Hootsuite). Basic understanding of HTML/CSS and eCommerce platforms (Shopify preferred). Data-driven mindset with ability to interpret analytics and optimize campaigns. REQUIREMENTS: 3-4 years of experience in digital marketing. Preference will be given to candidates with a proven track record of developing and executing successful digital campaigns. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends). Working knowledge of ad serving tools (e.g., DART, Atlas). Experience in setting up and optimizing Google Ads campaigns, social media ads, and other paid media. Strong analytical skills and data-driven thinking. Up-to-date with the latest trends and best practices in online marketing and measurement. Passion for sustainability and innovation in apparel a plus.

As a Data Scientist lead within the Data and Analytics team, you will drive the analytics book of work, transforming Chase s cross-channel, cross-line of business acquisition strategy to a hyper-personalized, data-driven, customer-centric model. You will partner strategically across the firm with marketers, channel owners, digital experts, and the broader analytics community to help drive business goals through deep understanding of marketing analytics and optimization. Job Responsibilities Develop the analytics framework and data infrastructure necessary to support the platform team in evaluating value addition. Define and assess the OKRs and goals related to the platforms performance. Provide top-tier business intelligence through dashboards and executive reporting to the Acquisitions Center of Excellence and Line of Business leadership. Construct business cases that drive prioritization and investment in Acquisition & Enablement Platforms. Communicate effectively with product, technology, data, and design teams to identify and advance a data-driven analytical roadmap. Serve as the Acquisition Center of Excellence Analytics local site lead, overseeing local operations and contributing to the expansion of the teams presence in India. Required Qualifications, Capabilities, and Skills 5+ years leveraging data visualization tools for data exploration and marketing performance evaluation. Proven ability to lead and manage teams effectively, showcasing strong leadership skills. Experience in querying big data platforms and SAS/SQL. Comfort building and managing relationships with both analytics and business stakeholders. Proven track record of problem-solving using data and building new analytics capabilities. Talent for translating numbers into an actionable story for business leaders. Experience with best-in-class web analytic tools (Google Analytics, Adobe/Omniture Insight/Visual Sciences, Webtrends, CoreMetrics, etc). Superior written, oral communication and presentation skills with experience communicating concisely and effectively with all levels of management and partners. Bachelor s degree is required, with data science, mathematics, statistics, econometrics, engineering, MIS, finance, or related fields accordingly. Preferred Qualifications, Capabilities, and Skills Financial services experience preferred. Tableau experience preferred. Familiarity with Teradata, AWS, & Snowflake preferred.

Job brief: If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. Responsibilities: - Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns - Design, build and maintain our social media presence - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Identify trends and insights, and optimize spend and performance based on the insights - Brainstorm new and creative growth strategies - Plan, execute, and measure experiments and conversion tests - Collaborate with internal teams to create landing pages and optimize user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points - Instrument conversion points and optimize user funnels - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. - Provide thought leadership and perspective for adoption where appropriate Requirements and skills: - BS/MS degree in marketing or a related field - Proven working experience in digital marketing - Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns - Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - Experience in optimizing landing pages and user funnels - Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) - Working knowledge of ad serving tools (e.g, DART, Atlas) - Experience in setting up and optimizing Google Adwords campaigns - Working knowledge of HTML, CSS, and JavaScript development and constraints - Strong analytical skills and data-driven thinking

Builds demand generation plan for all products within a segment. Utilizes knowledge of all product lines within a segment to create and manage product launch and transition plans. Manages product demand plan throughout entire product and customer lifecycle. Manages demand plan to prevent excess lead times as we'll as shortage/excess production levels. Identifies, evaluates and recommends marketing opportunities consistent with product line objectives. Description Comments Maintain online product content for DellEMC.com within SLA and consistently deliver high quality output An eye for detail to ensure customer ready content is delivered Be a AEM, CMS expert and advisor on technical challenges and understand content workflow implication Understand and liaise with Coordinator/Lead and Functional Managers, if required, to understand business, technical, and status update requirements Update content as per regional business unit requirements Support creation of reports as required by the client Timely execution of requests as per the delegated priorities Suggest innovative solutions to technical challenges Conform to SOPs as defined Work as a team effectively with a willingness to learn new skills and be adaptable Manage and deploy content migration projects Coordinate and work with global teams to fix technical issues Effective personal queue management to ensure prioritization of requests as required Identify areas of opportunity to optimize processes and improve efficiency Skills and Qualifications: Graduate with 1+ years experience, working knowledge of HTML5 and JavaScript preferred Microsoft Office software skills: Outlook, Excel, PowerPoint and Word Familiar with online metrics and reporting using site catalyst and/or omniture will be an added advantage Ability to engage and collaborate with stakeholders. Excellent execution skills with high quality, focus on prioritization, timeliness and SLA adherence Good communication skills verbal and written English language. Additional languages are a plus Content Publishing using enterprise level CMS (MOSS, AEM, Sharepoint) or advanced customization and publishing experience using Wordpress, Joomla, etc Abreast with trends on ecommerce platforms and online businesses

Responsibilities Your responsibilities as a Media Performance Manager (Programmatic) - Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues Conduct full analysis of campaign performance, optimizations, issues, etc. Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives Traffic all creatives into platform and set up campaigns prior to launch date Maintain knowledge of media technology buying platforms and analytic tools Navigate through variety of third-party systems to complete monthly billing documentation Analyze campaign performance and make strategic investment and tactical media optimizations Provide clients with programmatic media recommendations and optimization strategies that align with objectives Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPIs Qualifications You will fit right in if you have - Any graduate/B.E/B.Tech/MBA 4-6 years experience in Online media and Programmatic Experience working on DSP platforms like DBM, MediaMath, Appnexus etc- will be an added advantage. Knowledge of Ad serving technologies, analytical tools like GA and Omniture If you are excited for - Opportunities to grow with Publicis Groupe that believes in Power of One. We will help you partner with our clients across the globe in various industries Diverse team progressive work environment A place where learning never stops. We ensure you get trained on multiple platforms and domains which enables you to have cross functional experience within the organization Empowering your ambitions through our dedicated Total Rewards Program, competitive pay and benefits package Additional information YOU are the one we re looking for someone who truly understand what it takes to serve clients beyond expectations: crackone-off client challenges. Develop insights. Spark breakthrough creative ideas. Publicis Global Delivery is proud to be an equal opportunity employer. Eligible applicants will be considered without regard to race, colour, religion, sexual orientation, gender identity, ethnicity, disability status, marital status or any other characteristic protected by applicable local laws, regulations, and ordinances.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accentures Strategy & Consulting Global Network Song practice. The Practice- A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills- Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

We are seeking a Senior Front End Engineer to join our dynamic team. The ideal candidate will have a strong foundation in front-end technologies and a passion for creating efficient, scalable, and accessible web applications. This role requires a deep understanding of web development best practices, design patterns, and cutting-edge frameworks. Heres how youll contribute: Develop and optimize user interfaces using modern web technologies. Collaborate with UX/UI designers to implement responsive and adaptive web designs. Lead and mentor junior developers, fostering a culture of continuous learning and improvement. Ensure the technical feasibility of UI/UX designs. Optimize applications for maximum speed, scalability, and maintainability. Implement and maintain CI/CD pipelines. Troubleshoot and resolve issues in a timely manner. Stay updated with emerging technologies and industry trends. Youll do this by: Core Skills: Proficiency in HTML5, CSS3, and pre-processors like SASS/SCSS/LESS Atomic Design Strong experience with JavaScript frameworks, especially ReactJS and NextJS. State Management with Redux, RTK good to have. Expertise in TypeScript and familiarity with ES5/ES6. Knowledge of JAMStack architecture and Webpack. Experience with Module Federation and Micro Front End architectures. Familiarity with ReactJS libraries. Experience with GIT, including branching and merging strategies. Strong debugging and troubleshooting skills. Proficiency in design thinking and problem-solving. Strong understanding of algorithms and design patterns. Experience with cloud platforms like Azure, AWS, and GCP. Knowledge of third-party plugins like Google Analytics and Omniture/ Payment interface. Familiarity with compliance standards like PCI, PII/GDPR, Accessibility Adherence to programming principles like DRY, KISS, SOLID, and IDEAL. Ability to learn, upskill, and lead by example. Desired Skills: Experience with StencilJS. UX design skills and familiarity with tools like Figma. Knowledge of CI/CD pipelines and troubleshooting. Personal Attributes: Intuitive and solution-oriented mindset. Strong communication and interpersonal skills. Ability to mentor and guide team members. Passion for continuous learning and professional growth.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Read about us. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo in order to maximize ROI. Required Candidate profile 3+ year experience optimising large websites for SEO traffic A background in creating reports showing web analytic data and site evaluations

Responsibilities Create paid ad campaigns on Search Engine Marketing channels such as Google Ad words Search, Display, Remarketing etc, Programmatic Ads, Yahoo Ads Create paid Social Media Ad Campaigns on Facebook, Instagram, LinkedIn, Twitter and also Mobile Network Ads Create effective Ad Copy for all SEM and social channels Effectively use Google Analytics and Google Console and optimize the campaigns and improve the PPC / CPA Create performance reports of each ad campaign created on different channels and then optimize the spends and performance Plan and execute various digital campaigns to maximize reach and recall Email Marketing executive is responsible for planning, developing, implementing and maintaining the overall company s email marketing strategy Hands on experience to handle display campaigns and native ads campaigns Agency experience and candidate who has handled large amount campaigns preferred Skills and Experience Develop and manage digital marketing campaigns In-depth experience with Google, Facebook, LinkedIn, Instagram and Twitter advertising products A strong track record in measured consumer campaigns Familiarity with planning, implementing and analyzing online marketing campaigns across various digital marketing channels Create and execute email-based marketing campaigns Proven track record of delivering tangible results within their respective functions Knowledge of online marketing and good understanding of major marketing channels Proficiency with AdWords Editor, Google Analytics and Adobe Omniture Design and implement direct email marketing campaign Analyze email campaign and suggest improvement. Perks Collaborative and fun team. Flat organizational structure. Rewards and recognition. Health care benefits. Upskill allowance. Located at the heart of the city with world class infrastructure About the Client They are a fastest growing SaaS organization as a premier enterprise software company offering multiple products at scale both in the enterprise arena and in the B2B SaaS space.They are a technology partner of choice for many of the world s leading enterprises to manage and monitor their Microsoft BizTalk and Azure Serverless environments.They always stand out from the crowd with our product team consisting of thinkers and innovators who are re-defining the way robust Enterprise Software and SaaS products are built. Headquartered in London, U.K and with a development centre in Coimbatore, India, our engineers have niche skills and in-depth domain knowledge.Trusted by over 1,000+ business around the world.

Whats this role about We are seeking a Senior Front End Engineer to join our dynamic team. The ideal candidate will have a strong foundation in front-end technologies and a passion for creating efficient, scalable, and accessible web applications. This role requires a deep understanding of web development best practices, design patterns, and cutting-edge frameworks. Heres how youll contribute: Develop and optimize user interfaces using modern web technologies. Collaborate with UX/UI designers to implement responsive and adaptive web designs. Lead and mentor junior developers, fostering a culture of continuous learning and improvement. Ensure the technical feasibility of UI/UX designs. Optimize applications for maximum speed, scalability, and maintainability. Implement and maintain CI/CD pipelines. Troubleshoot and resolve issues in a timely manner. Stay updated with emerging technologies and industry trends. Youll do this by: Core Skills: Proficiency in HTML5, CSS3, and pre-processors like SASS/SCSS/LESS Atomic Design Strong experience with JavaScript frameworks, especially ReactJS and NextJS. State Management with Redux, RTK good to have. Expertise in TypeScript and familiarity with ES5/ES6. Knowledge of JAMStack architecture and Webpack. Experience with Module Federation and Micro Front End architectures. Familiarity with ReactJS libraries. Experience with GIT, including branching and merging strategies. Strong debugging and troubleshooting skills. Proficiency in design thinking and problem-solving. Strong understanding of algorithms and design patterns. Experience with cloud platforms like Azure, AWS, and GCP. Knowledge of third-party plugins like Google Analytics and Omniture/ Payment interface. Familiarity with compliance standards like PCI, PII/GDPR, Accessibility Adherence to programming principles like DRY, KISS, SOLID, and IDEAL. Ability to learn, upskill, and lead by example. Desired Skills: Experience with StencilJS. UX design skills and familiarity with tools like Figma. Knowledge of CI/CD pipelines and troubleshooting. Personal Attributes: Intuitive and solution-oriented mindset. Strong communication and interpersonal skills. Ability to mentor and guide team members. Passion for continuous learning and professional growth.

About Us We are SVKM s NMIMS Centre for Distance and Online Education (NCDOE) - India s Premier Institution for with core focus on Distance & Online learning . Visit us at https://online. nmims. edu/about-us/ for more information. Job Title Product Manager Reports to CEO Location Mumbai Job Purpose This incumbent is responsible for overseeing the design, development, roll-out and management of a product or a portfolio of products throughout its lifecycle. The primary role of a Product Manager is to bridge the gap between various stakeholders, such as development teams, business functions, and target audience (students). This role responsible for defining the product vision and executing the product strategy, ensuring that the product meets the needs of the target audience and business functions and aligns with the NCDOEs overall objectives. Key Responsibilities Product Strategy: Translate business strategy into product strategy, Develop a strategic roadmap of granular modules under various business functions along with the functional stakeholders. Developing and executing a clear product vision and strategy aligned with the NCDOEs goals and market demands. Create buy-in for the product vision both internally and with key external partners Conduct market research, competitive analysis, and gathering end user feedback to identify opportunities and define the product roadmap. Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI Product Planning: Work with business functions to identify their problem statements, refine requirements and create detailed Epics and User Stories. Collaborating with cross-functional teams to define product requirements, including features, functionality, and user experience. Creating and maintaining product roadmaps, prioritizing features, and making trade-off decisions based on business priorities, technical feasibility, and end-customer needs. Product Development: Work closely with development teams throughout the product development lifecycle. Participate in all sprint ceremonies to groom, prioritize, plan and review stories as per the Sprint Requirement. Translate product requirements into epics and user stories, coordinating with designers and developers, conducting product testing, and ensuring timely delivery of high-quality products. Product Launch: Planning and executing new product launches/modifications in coordination with development teams and business functions Collaborating on product documentation & user training to ensure successful product adoption. Product Performance Analysis: Continuously monitor and analyze the products performance, including key metrics, user feedback, and market trends. Identify opportunities for product improvement, optimization, and growth. Making data-driven decisions and recommending enhancements to the product strategy. Stakeholder Management: Actively engage with internal and external stakeholders, such as end user, development teams, and business functions. Gather feedback, address concerns, and maintain effective communication channels to ensure a shared understanding of the product vision and progress. Key Interactions Internal Stakeholders External Stakeholders HODs at NCDOE Students Business Functions Vendors - Product, Technology, etc. Development Teams Dimensions This is individual contributor role Requirements- Skills & Competencies Exceptional writing and editing skills, combined with strong presentation and public speaking skills Proven ability to influence cross-functional teams without formal authority Proven record of accomplishment of managing all aspects of a product throughout its lifecycle. Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management. Solid technical background with understanding and/or hands-on experience in software development and web technologies Strong problem solving skills and willingness to roll up one s sleeves to get the job. Requirements- Education & work experience Masters/ Bachelors in Computer Science, Engineering or equivalent preferred Proven work experience (6+ yrs) in product management Experience in setting up agile processes and tools like JIRA/Trello/Asana/Shortcut Hands-on experience in analytical tools such as GA/Omniture/Tableau/PowerBI

ql-editor "> We are looking for a talented Digital Marketing Specialist to join our dynamic team. Your key role will be to help us build up our business activities by implementing and managing marketing campaigns, analyzing user engagement data, and creating performance reports. The Digital Marketing Specialist s responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Responsibilities Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Develop and execute A/B testing procedures Brainstorm new and creative growth strategies Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Qualifications Proven working experience in digital marketing, particularly within the industry (Indian and International Geography) Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Experience in setting up and optimizing Google Adwords campaigns Strong analytical skills and data-driven thinking BS/MS degree in marketing or a related field

Job_Description":" Build, plan and implement the overall digital marketing strategy Manage the strategy Manage and train the rest of the team Stay up to date with the latest technology and best practices Manage and oversee various digital marketing channels Measure ROI and KPIs Prepare and manage the digital marketing budget Oversee all the companys social media accounts Suggest activities for improving the quality of online content Track and measure SEO and Google Analytics metrics and provide reports Build an inbound marketing plan Research and forecast future sales and performance trends Lead, supervise and motivate members of the digital marketing team Research competitors and provide suggestions for improvement Keep abreast with industry and market trends and best practices Requirements Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google Adwords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement BS/MS degree in marketing or a related field. Proven working experience in digital marketing Benefits PF cover. Mobile reimbursement. Travel reimbursement. Target based incentives. Leaves and other company benefits. ","

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Martech Manager Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change. Practice: Strategy & Consulting Global Network Song I Areas of Work: MarTech/AdTech transformation, MarTech assessment, Adobe experience cloud | Level: Manager | Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Pune, Hyderabad | Years of Exp: 8+ years Explore an Exciting Career at Accenture Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest? Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice. The Practice A Brief Sketch The practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner. Martech Manager is a mid-level position within the Marketing Transformation offering of S&C GN Song. The key responsibilities will include the following: Conduct MarTech/ AdTech capability assessment and provide recommendations on optimizing the MarTech/ AdTech stack (incl. Gen AI capabilities) and develop use cases to improve utilization of existing MarTech/ AdTech stack. Plan and design Martech and AdTech solution/ Architecture/vision/ roadmap, solution architecture for our clients. Gather business requirements, design process & solution for implementation of marketing and advertising solutions/ tools. Conduct vendor assessment. Research, evaluate and recommend new MarTech /AdTech systems and suppliers. Keep a holistic understanding of existing and upcoming MarTech/AdTech platforms and how they connect into the broader marketing technology landscape. Identify, scope and partner with technology solution providers and marketing agencies to deliver the best solution meeting the needs of our clients. Work with technology teams to orchestrate and implement integrations (including API based integrations) b/w tools/platforms of different vendors. Understand and convey the impact of regulations like CCPA and GDPR on marketing channels. Strong project management skills:ability to mobilize and organize across multiple stakeholders (client and internal) and projects. Develop and manage a team of digital marketing platform specialists by managing key tasks like work allocation, time management, project SME support, hiring, training etc. Aside from client delivery, the selected candidate will also drive business development efforts and thought leadership in the digital marketing platform space. Other skills Excellent oral and written communication skills Creating and maintaining client relationships Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies Proficient in research and analysis, identify new opportunities, develop solutions, and own proposals end to end. Ability to establish and build on working relationships effectively. Ability to solution and budget projects/ engagements for clients Experience in working with middle to senior management levels within existing organization / client organizations. Strong experience in shaping and driving engagements and ability to lead teams independently. Ability to work effectively in a remote, virtual, global, fast paced, and unstructured environment. Ability to learn new and understand new tools/solutions. Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the offering. Read about us. Qualifications Your experience counts! MBA from a tier 1 institute with a degree in marketing, economics Proven working experience (8+ Years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the industry (E-Commerce, CPG, Telecom, Healthcare, Financial services etc.) Strong understanding of marketing (Incl. Data, content, mktg. automation, campaign performance management, Personalization, analytics etc.) advertising technologies (with hands on experience) and ability to apply technology know-how to better how our clients reach out to their customers. Understanding of GEN AI application to Marketing/ MarTech use cases. Experience in Implementation of MarTech platforms and experience of AdTech platforms, Data visualization platforms, CDPs and Cloud Platforms. Understand cross functional collaboration, vendor management, data governance, IT security, legal aspect of these implementations. Deliver and execute on functional & technical design solutions, customizing where required, using either or combination of Salesforce Marketing Cloud, Adobe Experience Cloud or Google marketing platform etc. Preferrable:Experience in ad tech, with a strong focus on cross device and omnichannel consumer experience, paid and owned media platform integrations, campaign tracking & attribution tools. knowledge of Firebase and AppsFlyer also beneficial. Working knowledge of ad serving tools, programmatic channels Strong understanding of data structures and hands on experience on multiple Mar-tech/ AdTech tools such as Adobe campaign/ AJO, Marketo, CDPs, Adobe Experience Cloud, Pega decisioning, SFMC, tag management platforms - GTM, Launch, Tealium etc., DMPs, cloud computing platforms (especially for data warehousing and ETL), Ads data hub. Preferrable:Experience working with Ads data hub, ad platforms and their API' s i.e. Google API, Facebook conversion API etc. knowledge of website/app and marketing analytics tools & their implementations /integration with remaining MarTech/AdTech stack (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, Firebase etc.), supporting attribution modeling or/and media mix modelling (MMM) and on data collection.