SEO Executive

Job description Key Responsibilities: Develop and execute a comprehensive performance marketing strategy across digital channels Create, manage, and optimize Google Ads campaigns (Search, Display, Shopping) Plan and manage Facebook and Instagram Ads for awareness, engagement, and lead generation Regularly review and adjust advertising campaigns to ensure positive ROI Conduct A/B testing, analyze user behavior, and optimize campaigns for conversions Search Engine Optimization (SEO) Implement and manage on-page and off-page SEO strategies to improve organic visibility Conduct keyword research, competitor analysis, technical audits, and backlink building Ensure top organic search ranking positions through continual SEO optimization Optimize website content, structure, and performance in collaboration with web and content teams Manage and update Google My Business and other local SEO platforms Analytics & Reporting Utilize Google Analytics and other tools to track and measure campaign performance Generate and interpret multi-channel analytics reports (Search, Social, Ads, Website, Blog) Recommend strategic action plans based on data insights to marketing and sales teams Conduct conversion rate audits and improve performance through A/B testing and user behavior analysis Skills & Qualifications: Bachelor's degree in marketing, Communications, or a related field Proven experience of around 2 to 3 years in SEO and paid digital advertising Expertise in Google Ads, Facebook/Instagram Ads, and Google Analytics Proficiency in SEO tools such as SEMrush, Ahrefs, Google Search Console, etc. Strong analytical mindset and ability to interpret data into actionable strategies Excellent communication, project management, and reporting skills Self-motivated and able to work collaboratively with cross-functional teams Preferred: Google Ads and Analytics certifications Experience in the construction, architecture, or real estate domain is a plus Familiarity with basic HTML, landing page optimization, or CRO tool. Job Types: Full-time, Permanent Pay: ₹10,844.44 - ₹40,000.00 per month Schedule: Day shift Work Location: In person